Warner Bros. Discovery e Nielsen firmano un accordo pluriennale di misurazione e analisi

Warner Bros. Discovery aggiunge le principali funzionalità di Big Data e Advanced Audience di Nielsen

I Big Data + Panel di Nielsen utilizzati come valuta per le transazioni di vendita di annunci di Warner Bros. Discovery

New York – September 11, 2025 – Warner Bros. Discovery e Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming. 

Nell'ambito del nuovo accordo, Warner Bros. Discovery amplierà la sua partnership con Nielsen, assumendo nuovi servizi nel 2026 che attingeranno alle capacità di audience avanzata di Nielsen. Warner Bros. Discovery continuerà a utilizzare i Big Data + Panel di Nielsen come moneta di scambio per questo Upfront e per quelli successivi. 

"Come dimostrano i nostri report leader del settore, Warner Bros. Discovery è una delle migliori società di media al mondo, in grado di offrire costantemente successi ai fan su tutte le piattaforme", ha dichiarato Karthik Rao, CEO di Nielsen. "Nielsen è l'unica azienda in grado di fornire misurazioni per tutti i modi in cui i fan guardano i loro spettacoli, su tutte le piattaforme. Dallo streaming al lineare, dal live all'on demand, forniamo a Warner Bros. Discovery i dati di cui hanno bisogno per far crescere il loro business. Siamo entusiasti di estendere la nostra partnership in modo da poter fornire dati accurati a Warner Bros. Discovery e ai nostri comuni clienti pubblicitari".

“At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns’ effectiveness,” said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. “As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen’s robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.”

The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its  November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data + Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.

Informazioni sulle vendite pubblicitarie di Warner Bros. Discovery US

Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros.  Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences.  WBDAS is part of WBD’s Revenue and Strategy Division.   

To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here. 

Informazioni su Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).

Contacts

Carole Robinson
Nielsen Communications
Carole.Robinson@nielsen.com