Anche il NYE, i Golden Globes e i drammi sceneggiati sono in cima alla lista dei telespettatori.
Netflix raggiunge un nuovo record della piattaforma, grazie a 9 miliardi di minuti di visione di "Squid Game".
L'11 gennaio registra 47 miliardi di minuti di streaming giornalieri, sovralimentati dall'esclusiva NFL Wild Card di Prime Video
NEW YORK - February 18, 2025 – Nielsen’s January 2025 report of The Gauge™ revealed that TV viewing in January was up 5% compared with an already robust December, driven largely by current events and seasonal factors. Football again played a significant role in January’s monthly viewing uptick, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1pt., 22.5%) and cable (+0.6pt., 24.4%).
La partita del campionato NFL AFC sulla CBS ha attirato il pubblico più numeroso del mese con 57,4 milioni di telespettatori domenica 26 gennaio, seguita dalla partita del campionato NFC, che ha portato 44,2 milioni di telespettatori su FOX nello stesso giorno. La copertura dei College Football Playoffs su ESPN, oltre ad altre partite di coppa, ha contribuito a un aumento del 42% degli ascolti sportivi via cavo nel mese di gennaio. Inoltre, le sette partite del CFP incluse nel rapporto di gennaio (quattro quarti di finale, due semifinali e il campionato nazionale) hanno rappresentato le prime sette trasmissioni via cavo di questo mese, guidate dai 22,1 milioni di telespettatori che hanno seguito la partita del campionato nazionale il 20 gennaio.
January also highlighted how consumers’ viewing habits have evolved to become more flexible when seeking out preferred content across various distribution platforms. Prime Video exclusively streamed the NFL Wild Card playoff game between the Pittsburgh Steelers and the Baltimore Ravens on January 11, which in turn helped drive the second-highest day of streaming on record. Behind the current all-time high of 51.2 billion streaming minutes set on Christmas Day 2024, January 11, 2025 produced over 47 billion streaming minutes in total.
Outside of sports events, traditional television drew audiences by other means as well. Overall broadcast viewing was up 5.1% in January, benefiting from increases to drama series (+15%) and news (+18%). The top non-sports broadcast telecasts in January were an eclectic mix led by ABC’s New Year’s Rockin’ Eve with 17.9 million viewers, followed by the post-AFC Championship premier of Watson on CBS with 10.8 million, and the Golden Globe Awards on CBS with 9.7 million. Meanwhile, cable viewing exhibited a 7% monthly increase, and, in addition to the 42% lift in sports viewership, cable also benefited from a 26% increase in news viewing. FOX News Channel dominated non-sports telecasts this month, led by its Inauguration Day coverage.
Dal punto di vista dello streaming, a gennaio i telespettatori sono aumentati del 3% rispetto a dicembre e la categoria ha rappresentato la quota maggiore della televisione con il 42,6%. Su base annua, l'utilizzo dello streaming è cresciuto del 21% rispetto a gennaio 2024 e la categoria ha guadagnato il 6,6% di share nella visione televisiva.
Tra le piattaforme di streaming, si segnalano:
- Netflix followed a robust December with an even stronger January, as viewership rose 7% to lead the streamer to a new platform record of 8.6% of TV. Netflix’s big month was due in large part to Squid Game, which generated 9 billion viewing minutes as January’s top streaming title.
- Anche il canale Roku ha prolungato la sua striscia di crescita e ha registrato il quarto mese consecutivo di risultati migliori della piattaforma, aumentando gli spettatori del 9% a gennaio e raggiungendo il 2,1% della TV.
- As indicated in the December 2024 Gauge report, this marks the first month that Disney’s streaming entities (Disney+, Hulu and ESPN+) are consolidated into a single share. “Disney Streaming” began the year with a 4.7% share of TV. Bluy, which received Nielsen’s first ARTEY Award for top streaming title in 2024, was January’s second most-streamed program with 4.7 billion viewing minutes accumulated on Disney+.
- The Paramount+ original series Landman rounded out the top three streaming titles in January with 4.4 billion viewing minutes, and helped the streamer tie its platform best share with 1.4% of TV.
Note: Disney+, Hulu and ESPN+ viewing have been aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report. This change is due to Disney making Hulu and ESPN+ content available within the Disney+ app for certain subscribers, which could affect crediting between Disney’s streaming properties as it relates to The Gauge.
Le date degli intervalli di gennaio 2025 comprendono dal 30.12.2024 al 26.01.2025. La rilevazione Nielsen segue il calendario delle trasmissioni con settimane di misurazione che vanno dal lunedì alla domenica.
Informazioni su Gauge
Il Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Il misuratore del distributore multimediale, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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