Nielsen e XR annunciano l'integrazione delle piattaforme per facilitare la distribuzione di annunci pubblicitari basati sulle misurazioni Nielsen da parte di marchi e agenzie

Partnership brings Nielsen ONE measurement activation directly into XR’s advertising delivery platform.

December 18, 2025 – Nielsen, a global leader in audience measurement, data and marketing intelligence, and XR (Extreme Reach), the leading platform for powering advertising operations, today announced a new collaboration aimed at driving greater interoperability, simplicity and ease of use for marketers and agencies by enabling Nielsen ONE measurement via XR’s ad server.

Producing advertising creative and launching cross-platform campaigns has become more complex, with hundreds of operational steps now sitting between ad production and delivery. XR’s integration with the Nielsen Tagging API aims to remove that complexity, making it faster and easier for brands and agencies to include Nielsen measurement at the point of campaign activation and delivery. Specifically, application of Nielsen tags to digital campaigns will be automated as part of this new workflow.

"Siamo entusiasti di ampliare la nostra collaborazione di lunga data con Nielsen per ottimizzare il modo in cui XR può realizzare campagne per marchi e agenzie con Nielsen ONE ", ha affermato Sherman Li, vicepresidente senior delle partnership strategiche di XR. "Questa collaborazione rappresenta la missione di XR di trasformare le operazioni pubblicitarie attraverso soluzioni di gestione delle risorse pubblicitarie, diritti e distribuzione di livello mondiale, nonché l'integrazione con il fornitore di misurazione leader del settore".

Questa integrazione funziona così: all'interno della piattaforma XR, i marketer possono ora selezionare Nielsen come fornitore di servizi di misurazione e applicare automaticamente i tag Nielsen ONE a qualsiasi risorsa pubblicitaria o campagna gestita da XR. Ciò elimina diversi passaggi manuali e riduce la possibilità di errori, consentendo ai brand e alle agenzie di realizzare campagne più rapidamente e misurare l'impatto sul pubblico con maggiore sicurezza.

“We listen closely to our customers and the industry when we innovate, and a real, pressing need for them is ad solutions that remove unnecessary work and friction, which is where we and Extreme Reach can help,” said Nichole Henderson, SVP of Global Measurement & Outcomes Product at Nielsen. “Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients.”

Informazioni su Nielsen 

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).

Informazioni su (XR) Extreme Reach

XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia. Learn more at www.xr.global.

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