La nuova collaborazione offre insight granulari sull'audience da parte di NMC, in modo che inserzionisti, agenzie ed editori possano avere una migliore comprensione del proprio pubblico.
Ora disponibile negli Stati Uniti, nel Regno Unito e in Canada.
NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.
Ciò consentirà a inserzionisti, agenzie ed editori di migliorare i propri dati di prima parte utilizzando i set di dati proprietari di NMC e, di conseguenza, di comprendere meglio il proprio pubblico in una piattaforma di collaborazione sui dati.
NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC’s ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.
“We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem,” said Marc Cestaro, SVP, Sales North America, at InfoSum. “NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
"Le piattaforme di collaborazione con i dati sono una parte essenziale del modo in cui le aziende arricchiscono e condividono i dati, in un modo che è progettato per rispettare la privacy dei consumatori e allo stesso tempo guidare la crescita del business", ha dichiarato Kirsten Cummings, General Manager di Nielsen Marketing Cloud. "Nielsen continua a innovare per dare ai marchi e agli editori gli strumenti necessari per elevare le loro strategie e lavorare con i nostri dati nella piattaforma di loro scelta, in modo da poter raggiungere meglio il pubblico a cui sono destinati".
The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place—from media planning and activation to data management and attribution.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
