London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.
In Revolut, Inam ha svolto un ruolo fondamentale nel guidare la crescita dei ricavi e ha costruito e guidato team ad alte prestazioni in tutta la funzione commerciale. Ha inoltre sviluppato ed eseguito la strategia GTM del marchio, plasmandone la narrazione e il posizionamento.
In precedenza, Inam è entrato a far parte di TikTok come primo assunto commerciale nell'area EMEA nel 2018, dove ha lanciato e scalato il business pubblicitario e successivamente ha guidato il lancio di TikTok Shop nella regione. Ha inoltre guidato diverse iniziative di monetizzazione in tutta l'azienda.
Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: “It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media.
"Con una carriera ventennale, Inam ha svolto un ruolo fondamentale nel lancio e nella crescita di aziende digitali attraverso varie startup di telefonia mobile e video, tra cui marchi di fama mondiale come Revolut, TikTok e la pluripremiata azienda creativa di telefonia mobile, Adludio. Sono certo che questa eccezionale esperienza ci aiuterà a percorrere la strada del futuro in modi nuovi ed entusiasmanti per il nostro team EMEA".
Inam Mahmood, General Manager, Audience Measurement, EMEA, added: “I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today’s rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen’s exceptional commitment to shaping the future of audience measurement across the EMEA region.”
Informazioni su Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Contatto con la stampa
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
