In Nielsen, i Gruppi di Risorse Aziendali (BRG) svolgono un ruolo fondamentale nell'alimentare una cultura fondata sui nostri valori di inclusione, coraggio e crescita. All'inizio di ogni anno, un momento di rinnovamento e di definizione degli obiettivi, i nostri BRG colgono l'opportunità di celebrare e coinvolgere tutti i dipendenti attraverso la campagna BRinG It!
BRinG It! dura solo due settimane e prevede una programmazione che illustra i vantaggi del coinvolgimento nelle BRG attraverso l'adesione o le opportunità di leadership. "Questo è il momento in cui mostriamo ai potenziali membri e leader dei BRG il valore di far parte della nostra comunità", ha dichiarato Camila Whyte, responsabile del programma BRG di Nielsen. "I BRG aiutano le persone a trovare la gioia sul lavoro attraverso la connessione con nuovi colleghi con passioni comuni e opportunità di crescita personale".
This year’s BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients’ BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
Donne in Nielsen BRG si tinge di rosso per la salute del cuore femminile
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation’s team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. “ALL-IN is a place where I know I have friends who can support me when times are tough,” said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen)–Nielsen’s Asian-focused BRG. “We have fun, we teach others about our Asian culture and we also show how Nielsen’s data about the AANHPI audiences helps clients grow.”
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen’s intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. “Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024,”said Peyton Meyer, co-founder of SPARK. “Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen’s large and growing portfolio of intellectual property.” This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator’s career. “Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas,” added Polina Borisova, SPARK co-founder.
Le BRG di Nielsen sono davvero il cuore della comunità Nielsen e creano una cultura in cui i dipendenti possono dare il meglio di sé e trovare comunità di supporto.
