I cruscotti locali Nielsen sono completamente finanziati da un'importante sovvenzione della CPB
ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboard that includes critical audience metrics across all designated market areas (DMAs) with PBS Member Stations. The dashboards will help stations understand their diverse & comprehensive audiences within their local communities.
"I dati di qualità ci aiutano a raggiungere gli spettatori dove si trovano e a creare nuove connessioni con i contenuti che conoscono e amano", ha dichiarato Amy Sample, vicepresidente della PBS per la Business Intelligence. "La nostra collaborazione con Nielsen, grazie anche al CPB, offre alle emittenti un nuovo potente strumento per comprendere il loro pubblico e l'impatto sulla comunità locale. Questo strumento contribuirà a rafforzare il coinvolgimento dei fan di lunga data e a crearne di nuovi".
"Il punto di forza delle emittenti televisive pubbliche è il loro legame con le comunità, e questi cruscotti forniranno dati preziosi e dettagliati per aiutare le emittenti a comprendere ancora meglio il loro pubblico", ha dichiarato Patricia Harrison, Presidente e CEO della Corporation for Public Broadcasting. "La CPB è lieta di finanziare questo investimento nelle emittenti pubbliche locali".
“As long-standing partners with PBS Member Stations in nearly every local market, we are excited to expand our relationship with PBS Corporate to deliver critical audience insights via a new intuitive and innovative dashboard” said Paul LeFort, Managing Director, Nielsen Local TV. “Nielsen’s unique capability to report PBS audiences across all platforms, including Cable Satellite, Over-the-Air, Digital & virtual MVPDs enables PBS Member Stations to demonstrate their engaged audiences to sponsors, underwriters, and community organizations more effectively than ever before. We are grateful to have the support of critical local media partners like PBS.”
I dashboard locali di Nielsen saranno disponibili per le stazioni membri della PBS a partire dalla fine di maggio, e dati simili saranno messi a disposizione del CPB. La PBS sarà presente con una mostra al PBS Annual Meeting che si terrà da oggi al 15 maggio a Las Vegas e terrà diversi webinar nel corso dell'estate.
SULLA PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 36 million adults on linear primetime television, more than 15 million users on PBS-owned streaming platforms, and 56 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free onpbskids.org and the PBS KIDS Video app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, Facebook, Instagram, or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X (formerly Twitter).
Informazioni su CPB
The Corporation for Public Broadcasting, a private, nonprofit corporation authorized by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Facebook e LinkedIn e subscribe for email updates.
Informazioni su Nielsen
Nielsen plasma i media e i contenuti del mondo come leader globale nella misurazione dell'audience, nei dati e nelle analisi. Grazie alla nostra conoscenza delle persone e dei loro comportamenti su tutti i canali e le piattaforme, mettiamo a disposizione dei nostri clienti informazioni indipendenti e attuabili, in modo che possano connettersi e impegnarsi con il loro pubblico, ora e in futuro. Nielsen opera in tutto il mondo in oltre 55 Paesi. Per saperne di più visitate il sito www.nielsen.com e collegatevi con noi sui social media (Twitter, LinkedIn, Facebook e Instagram).
Press Contact
Sarah Muratore
sarah.muratore@nielsen.com
