I brand possono utilizzare gli insight su misura per ottenere il massimo valore dagli investimenti
Londra โ July 17, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis.
L'uso della tecnologia di rilevamento degli oggetti consente a Nielsen di offrire ai propri clienti un'analisi completa della concorrenza sull'uso dei loghi o di qualsiasi oggetto presente in una pubblicitร . La tecnologia รจ in grado di rilevare un'ampia gamma di oggetti e la sua architettura consente una facile personalizzazione e integrazione. ร altamente scalabile e in grado di gestire grandi volumi di dati.
John Mead, Ad Intel Client Service Lead, EMEA, commented: โWhether it is the upcoming Paris Olympics, the 2026 FIFA World Cup, or any other global tentpole event, there are stringent rules and regulations around the use of official logos. This use of AI object detection software allows us to locate and capture images so that we can check if any non-official brands are illicitly using assets, particularly logos. Official partners and sponsors will often have the exclusive rights to utilise these marketing assets, and we are now able to help these brands to ensure that they are getting the best value from their investments. Additionally, we can support global events to ensure that their Partners and Supporters are using the official assets in the correct way, and not misusing intellectual property rights and advertising guidelines and are not becoming the victims of ambush marketing by other brands.โ
Il prodotto Ad Intel di Nielsen รจ la fonte piรน completa di dati pubblicitari globali competitivi oggi disponibile. La piattaforma consente a inserzionisti, agenzie, editori e piattaforme pubblicitarie di monitorare l'attivitร pubblicitaria in TV, audio, digitale (compresi ricerca e social in mercati selezionati), stampa, out of home e cinema. Ad Intel fornisce un'intelligence pubblicitaria completa e multipiattaforma, con approfondimenti praticabili per identificare i potenziali clienti, analizzare le strategie dei marchi e imparare dalle campagne pubblicitarie passate per pianificare quelle successive.
Informazioni su Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Press Contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
