"L'alleanza rinvigorita è il prossimo passo nell'evoluzione dei media in Giappone e una grande vittoria per l'industria dei media della nazione", affermano le parti interessate.
Tokyo, Giappone, 11 settembre 2024 - Nielsen, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing con l'obiettivo di sviluppare una soluzione di misurazione crossmediale de-duplicata per il mercato unico del Giappone.
In collaborazione con l'industria, la partnership guiderà lo sviluppo di una soluzione di misurazione cross-mediale all'avanguardia, de-duplicata e specificamente adattata all'ambiente mediatico unico del Giappone, basandosi sulla forza della collaborazione del 2017 tra Nielsen e Video Research.
La potente alleanza riunisce l'esperienza e l'infrastruttura di misurazione della TV lineare di Video Research (attualmente la valuta di misurazione della TV lineare in Giappone) con la tecnologia leader del settore, la copertura e il sostegno globale di Nielsen, abbinando la scala dei big data con le intuizioni granulari e le esigenze del mercato locale.
Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”
Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”
Informazioni su Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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Informazioni su Video Research Ltd.
Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/
Contacts
Nielsen Media Contact
Dan Chapman
Direttore Assoc., Comunicazioni, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
Video Research
Corporate Communication Department
Zip Code: 102-0075
6-17 Sanban-cho, Chiyoda-ku, Tokyo
Tel: 03-5860-1723 Fax: 03-3556-8914
