Sydney, September 18, 2024 – Nielsen today announced the launch of Pubblico avanzato, (powered by Nielsen Consumer & Media View (CMV), which is backed by strategic integrations with prominent demand-side platforms (DSPs), to advance digital campaign targeting capabilities across Australia and New Zealand.
Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Pubblico avanzato” on some of the region’s most prominent DSPs.
Such integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in CMV, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.
Nielsen Pacific MD, Monique Perry said: “This is a huge win for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into demand-side platforms, we’re connecting brands with the audiences they want the most, ensuring every digital activation is grounded in real consumer behaviour and insights.”
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: “Nielsen Advanced Audiences is the answer to the evolving needs of advertisers in a digital-first world, where precision targeting has become a ‘must-have’ for effective marketing.
We all know advertisers need reach, but increasingly they need to connect with the right people, in the right place, at the right time, and Nielsen Advanced Audiences (Powered by CMV) delivers that via more nuanced segments.
In questo modo si affronta una sfida urgente per il settore, portando maggiore trasparenza e responsabilità nella pianificazione e nell'efficacia dei media digitali".
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Informazioni su Nielsen Advanced Audiences
Gli insight di Nielsen Advanced Audiences arricchiscono i vostri dati di prima parte per creare connessioni autentiche con i consumatori australiani e neozelandesi e favorire un maggiore successo aziendale.
Più si conosce il pubblico, più è facile entrare in contatto con esso. Grazie a ricchi dati demografici e sugli stili di vita, a informazioni sui comportamenti e sulle intenzioni di acquisto e a un'ampia reportistica sulle abitudini dei media, Nielsen Advanced Audiences dà forma a strategie di brand, pubblicità e marketing di successo.
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Dan Chapman
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