Auckland, November 26, 2024 – Nielsen today announced the launch of Pubblico avanzato in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with prominent demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country.
Nielsen Advanced Audiences รจ la prima soluzione di questo tipo in Nuova Zelanda, che offre una perfetta integrazione per le campagne e le attivazioni digitali, semplicemente cercando "Nielsen Advanced Audiences (New Zealand)" sulle piattaforme piรน conosciute.
Queste integrazioni offriranno agli inserzionisti e alle agenzie una soluzione end-to-end, consentendo loro di profilare il proprio pubblico in Nielsen CMI e contemporaneamente di indirizzarlo tramite le DSP affiliate, sfruttando le piรน profonde informazioni sui consumatori di Nielsen per una maggiore precisione.
Managing Director, Nielsen , Monique Perry said: โThis is a win for advertisers and agencies. By integrating Nielsen Pubblico avanzato into demand-side platforms, weโre enabling brands to precisely target bespoke audiences, ensuring every digital activation is tailored to real consumer behaviour and insights. That means brands can focus their efforts where they matter most – efficiently connecting them with the audiences that drive real results.โ
Ella Gribben, Commercial Director, Audience Measurement, added: โNielsen Advanced Audiences is a response to the industryโs increasing need for precision targeting in a digital-first world. The end-to-end solution simplifies processes for agencies and advertisers, making it a unique approach.
Sappiamo tutti che la portata รจ importante, ma il vero valore sta nel mettere in contatto i marchi con le persone giuste, nel posto giusto e al momento giusto, e questo รจ ciรฒ che Advanced Audiences fa cosรฌ bene.
It allows advertisers to tap into more nuanced audience segments, tailored specifically to New Zealand. It means smarter, more impactful campaigns – campaigns that will now be more transparent, more effective, and much easier to plan.โ
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Informazioni su Nielsen Advanced Audiences
Gli insight di Nielsen Advanced Audiences arricchiscono i vostri dati di prima parte per creare connessioni autentiche con i consumatori neozelandesi e per favorire un maggiore successo aziendale.
Piรน si conosce il pubblico, piรน รจ facile entrare in contatto con esso. Grazie a ricchi dati demografici e sugli stili di vita, a informazioni sui comportamenti e sulle intenzioni di acquisto e a un'ampia reportistica sulle abitudini dei media, Nielsen Advanced Audiences dร forma a strategie di brand, pubblicitร e marketing di successo.
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Dan Chapman
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