Per la prima volta, gli inserzionisti e le agenzie possono confrontare direttamente le performance delle campagne su TikTok con quelle di altri editori su tutti gli schermi, tramite Nielsen ONE
NEW YORK – December 5, 2024 โ Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear. With a better understanding of TikTokโs unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.
Capturing audience engagement on platforms like TikTok is critical as audiences move seamlessly across platforms and devices. Nielsen is uniquely positionedย to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach. The integration with TikTok uses cleanroom technology and Nielsen’s industry-leading panels and data assets to provide independent and verified reporting of demographic data for campaign measurement in Nielsen ONE.ย
“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools, including our integration with Nielsen ONE, enables advertisers to understand and leverage cross-media engagement, driving meaningful results,” said Jorge Ruiz, Global Head of Marketing Science TikTok.
"In un ecosistema frammentato, gli inserzionisti si trovano sempre piรน spesso a dover comprendere e dimostrare il valore incrementale di ogni elemento del loro piano media. L'integrazione di TikTok in Nielsen ONE sblocca un pezzo significativo del puzzle, fornendo la chiarezza necessaria e aiutando in ultima analisi gli inserzionisti a prendere le decisioni piรน informate quando pianificano e misurano le loro campagne cross platform e publisher", ha dichiarato Ameneh Atai, GM of Audience Measurement di Nielsen.
This announcement reinforces Nielsenโsย track record of innovation and modernization of its measurement, coming on the heels of the MRCโs accreditation of integration of first-party live streaming data into National TV measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement.ย
Per gli inserzionisti, le agenzie e gli editori, Nielsen ha recentemente ampliato il sito Nielsen ONE per includere funzionalitร di outcomes, oltre a audience, pianificazione e misurazione avanzate. Le misurazioni di Nielsen si basano su dati a livello di persona provenienti da panel di oltre 1,2 milioni di individui e sono supportate dalla scala della piรน grande impronta di big data del settore e dalla piรน ampia copertura tra digitale, lineare, streaming e CTV.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiencesโnow and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Press Contact
Sarah Muratore
sarah.muratore@nielsen.com
