LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 โ Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.ย
L'accordo collega senza soluzione di continuitร fonti di dati di prima e terza parte a Nielsen tramite LiveRamp, che consente di pianificare e misurare le audience su tutte le piattaforme sfruttando Nielsen ONE Ads, la suite di pianificazione di Nielsen, e le soluzioni Data Driven Linear di Nielsen. I clienti possono creare e sfruttare pubblici avanzati in tutto l'ecosistema Nielsen per una pianificazione e una misurazione olistica, end-to-end, su tutti gli schermi sia a livello di famiglia che di persona.
L'integrazione di LiveRamp aumenta l'interoperabilitร di Nielsen all'interno del mercato, potenziando le integrazioni di lunga data con editori, piattaforme, fornitori di dati e holding di agenzie. L'aggiunta del RampID di LiveRamp per la connettivitร e la collaborazione con l'ecosistema consente di creare casi d'uso completi e sempre attivi su tutte le piattaforme, permettendo ai clienti di costruire e valutare al volo le audience su scala per una migliore pianificazione e misurazione televisiva multipiattaforma.
โWe’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, Nielsen. โOur integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
โOur integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.โ
โLiveRamp and Nielsenโs new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,โ said Mike Bregman, Chief Activation Officer for Havas Media Network North America. โThis integrated solution will enable us to leverage first- and third-party data and weโre excited to introduce it across our portfolio.โ
Informazioni su Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com e connettersi con noi sui social media (Twitter, LinkedIn, Facebook e Instagram).
Informazioni su LiveRamp
LiveRamp is the data collaboration platform of choice for the worldโs most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use casesโwithin organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Contatto con la stampa
Landon Oakum
Sr. Communications Manager
landon.oakum@nielsen.com
