Dieci titoli superano 1B di minuti di visione, il numero più alto di sempre in un rapporto Nielsen Streaming Top 10
Beverly Hills Cop: Axel F" conquista il primo posto, seguito da "Suits", "House of the Dragon", "Your Honor" e "The Bear".
August 1, 2024 – The week of July 1 – July 7 recorded over 313 billion viewing minutes across streaming platforms*, representing the highest level of streaming consumption ever for a single measurement week in Nielsen’s Streaming Top 10. Furthermore, Sunday, July 7 notched the fourth-highest daily level of streaming viewership ever recorded by Nielsen. It is outdone only by three other weekend dates with holiday ties: January 13, 2024—the most-streamed day on record—which included the NFL Wild Card playoff game on Peacock, and this year’s cold, post-Super Bowl weekend, February 17 and 18.
The July holiday week also left its mark on Nielsen’s Streaming Top 10 charts: For the first time ever, all 10 titles on the overall list exceeded 1 billion viewing minutes. This crushes the previous record of seven billion-minute titles in a single week, which had only happened twice before. Moreover, in nearly five years of weekly Top 10 reports, only 25% of charting titles have ever crossed the billion minute threshold, further emphasizing the extraordinary nature of the week.
It’s not uncommon for holiday weeks to coincide with notable upticks in TV watch time, and over the past few years, summer holidays have aligned with explosive jumps in streaming viewership. The Fourth of July holiday week in particular is a big driver of this phenomenon and in the past two years has included a 3.8 billion minute performance by Suits in 2023, and 4.8 billion minutes for Stranger Things nel 2022.
This banner week, which highlighted high streaming volume despite lower single title peaks, was led by the Netflix summer flick Beverly Hills Cop: Axel F. The Eddie Murphy movie drew 2.05 billion viewing minutes and inspired a walk down memory lane for many, as half of its viewers were over 50.
Looking back at the same week in 2023 (July 3 – July 9, 2023), four of this week’s billion-minute titles are back on the overall list one year later.
•Suits, reenergized by new episodes flowing to Netflix from Peacock, solidified the #2 spot with 1.5 billion viewing minutes.
•Hulu’s The Bear added a new season during the previous measurement week and drummed up 1.2 billion viewing minutes across all 28 episodes in this interval, notching #5 overall.
•The kid-favorite Bluy on Disney+ captured its 14th consecutive billion-minute week, landing at #8 overall with 1.09 billion minutes.
•Grey's Anatomy on Hulu and Netflix was the 10th billion-minute title this week with a total of 1.02 billion viewing minutes.
Tra i cinque titoli rimanenti, i miliardi di minuti: House Of The Dragon su Max si è piazzato al terzo posto con 1,3 miliardi di minuti (+24% rispetto alla settimana precedente). Su Netflix e Paramount+, Your Honor di Bryan Cranston ha conquistato il quarto posto con 1,23 miliardi di minuti e Dexter (recentemente aggiunto a Netflix) è arrivato al sesto posto con 1,2 miliardi. La serie originale di Prime Video The Boys ha raggiunto la quarta settimana con oltre un miliardo di minuti (1,13 miliardi) e si è piazzata al 7° posto. Al nono posto, la commedia romantica di Netflix Family Affair con Zac Efron e Nicole Kidman ha totalizzato 1,05 miliardi di minuti questa settimana.
La menzione d'onore questa settimana va all'originale di Netflix, Supacell, che ha generato 806 minuti (+46%) e sarebbe entrato nella Top 10 generale praticamente in ogni altro intervallo misurato. Ha un ampio appeal tra gli spettatori adulti ed è stato trainato da un pubblico multiculturale al 75%.
*Secondo i dati di Nielsen Streaming Platform Ratings.
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
