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Cineverse si allea con Gracenote per ampliare notevolmente le capacità di ricerca di cineSearch, lo strumento di ricerca conversazionale basato sull'intelligenza artificiale per i contenuti di film e televisione.

4 minute read | April 2024

I metadati sull'intrattenimento di Gracenote aiutano il chatbot Ava di cineSearch a risolvere l'importante problema dei consumatori nel capire cosa guardare

LOS ANGELES – APRIL 8, 2024 – Cineverse (NASDAQ: CNVS), an innovative streaming technology and entertainment company, continues to form strategic relationships that will help solve the industry’s content search and discovery issues. The company has today announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring (visit cineSearch.com to join the waitlist).  

According to Nielsen’s State of Play report, American consumers, who have more than 2.7 million video titles to choose from, spend more than 10 minutes per session looking for what to watch, up 40% since 2019. In fact, 20% give up when they can’t easily find something to watch, causing a major issue for streamers looking to keep viewers engaged, creators whose stories are losing out on potential audiences, and of course, consumers, who want to be entertained, but end up frustrated rather than satisfied with their streaming experiences.  

Entrate in cineSearch e Ava. 

An innovative AI-powered platform, cineSearch’s goal is to revolutionize the search and discovery experience to answer audiences’ most pressing question: “What do you want to watch?” Through Ava, a chatbot with a unique, quirky persona, cineSearch offers a single unified search and recommendation engine with extensive support for dozens of traits such as mood, theme, tone, intensity, setting, keyword, plot, micro-genre, and many more.  

cineSearch sfrutterà ora i set completi di dati televisivi e cinematografici di Gracenote per espandere il suo knowledge graph e fornire risultati di ricerca più personalizzati, oltre a fornire la disponibilità aggiornata dei titoli e link profondi ai contenuti. Utilizzando cineSearch, uno spettatore che ha voglia di una commedia romantica ambientata in Australia può ricevere i consigli sui contenuti più adatti ed essere collegato a tali opzioni attraverso più di 60 servizi di streaming video principali per una visione senza interruzioni.  

Sebbene Cineverse disponga di un'ampia libreria, Ava consiglierà film e spettacoli televisivi disponibili ovunque, sfruttando il catalogo di metadati leader del settore di Gracenote, che include informazioni complete sul titolo come sinossi, genere, cast, regista e altre informazioni sul prodotto, per un'esperienza di scoperta dei contenuti completa e coerente.

“Our partnership with Gracenote increases the number of films and TV shows that are discoverable by users and allows us to offer cineSearch users the highest-quality title information with intensity rankings – when paired with a user’s viewing history, streaming service filters and content preferences – will help solve a major consumer issue and the leading cause of viewer frustration,” said Tony Huidor, CTO & COO of Cineverse. “With our previously announced partnership with Google Cloud in place and now with the participation of Gracenote in this endeavor, we are on course to unveil what we believe will be the most powerful search and discovery tool in streaming.”

As previously announced, the cineSearch service was developed by Cineverse using Google Cloud’s Vertex AI Search. The underlying core cineSearch technology was built as an adaptive layer on top of Google’s Gemini large language models, using Google Cloud’s gen AI infrastructure to bring an innovative, conversational experience for those seeking advice on what to watch.

“AI-based personalization holds massive potential to improve streaming by helping individual viewers find and watch the content they’re most likely to love – from familiar hits to hidden gems,” said Trent Wheeler, Chief Product Officer at Gracenote. “Key to great technology is a broad understanding of the universe of content made possible by metadata. We’re pleased that Cineverse has tapped Gracenote’s entertainment data to power the cineSearch platform and look forward to seeing how Ava will revolutionize the search and discovery experience for content providers, creators and consumers alike.” 

Soprattutto, cineSearch avrà accesso agli aggiornamenti dei metadati in tempo reale, in modo che i nuovi titoli siano scopribili il giorno stesso della loro uscita. Poiché il catalogo di metadati di Gracenote copre contenuti in un ampio numero di lingue straniere, cineSearch ha un percorso chiaro verso l'espansione internazionale e la disponibilità in più territori.

Informazioni su Gracenote

Gracenote è la business unit di Nielsen dedicata ai dati sui contenuti, che fornisce metadati sull'intrattenimento, ID di contenuti e offerte correlate ai principali creatori, distributori e piattaforme del mondo. La tecnologia di Gracenote consente la navigazione e la scoperta di contenuti avanzati, aiutando le persone a connettersi facilmente agli spettacoli televisivi, ai film, alla musica e allo sport che amano, fornendo al contempo potenti analisi dei contenuti che semplificano le complesse decisioni commerciali. 

Informazioni su Cineverse

Cineverse’s advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world’s most recognizable brands, to super-serving their own network of fan channels, Cineverse is powering the future of Entertainment. For more information, please visit www.cineverse.com. (NASDAQ: CNVS)

Press Contacts

Per Cineverse:
Media

The Lippin Group
cineverse@lippingroup.com

Investitori

Julie Milstead
investorrelations@cineverse.com

For Gracenote:
Mark Yamada
mark.yamada@nielsen.com