Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
Gracenote attribuisce descrittori progressivamente granulari a film e spettacoli televisivi per fornire la più chiara comprensione della loro composizione attraverso molteplici dimensioni. La natura gerarchica della tassonomia consente inoltre di confrontare e contrastare i contenuti attraverso i corrispondenti descrittori di livello superiore.
Ecco cosa abbiamo scoperto analizzando gli stati d'animo di alto livello dei film nominati come miglior film negli ultimi 15 anni.
• The most important moods of 82% of the 136 movies nominated for Best Picture since 2010 include those classified under just four of the possible 17 at the top of Gracenote’s mood hierarchy – “emotional”, “fun”, “powerful” or “tense”.
• This year, nine of the 10 nominees’ most important moods come from within one of these four groups. The sole exception is Povere cose whose primary mood is ‘wondrous’, classified under “fantastic” by Gracenote’s taxonomy.
• The “thoughtful” Parasite (2020) is the only Best Picture winner since The Departed (2007) which does not have a primary mood classified under “emotional”, “fun”, “powerful” or “tense” in Gracenote’s Video Descriptors.
• “Powerful” movies have been the most popular nominees for Best Picture over the past 15 years. The ‘epic’, ‘gripping’ Oppenheimer, the ‘compelling’ Gli assassini della luna fiorita and the ‘uplifting’ Vite passate are all “powerful” nominees this year.
• Vite passate also has a “romantic” mood and is therefore the only one of this year’s nominees with one of the eight calmer L1 moods amongst its primary descriptions.
• Only 26% of nominees for Best Picture in the last 10 years have had one of these eight calmer L1 moods amongst their most important features – “heartwarming”, “thoughtful”, “introspective”, “mysterious”, “upbeat”, “romantic”, “serious” or “dark” according to Gracenote’s analysis. In the 10 years from 2005 to 2014, 42% of Best Picture nominees had one of these primary L1 moods.
• Narrativa americana, Barbie e Gli Holdovers are this year’s “fun” nominees with all three being either ‘satirical’, ‘hilarious’ or both according to Gracenote.
• The ‘moving’ Maestro and ‘somber’ La zona di interesse both have “emotional” moods. The Zone of Interest, like Gli assassini della luna fiorita, also has a “frightening” mood amongst its most important.
• “Frightening” moods are unusual amongst Best Picture nominees. Since 2010, the only “frightening” Best Picture nominees before this year’s pair were the ‘terrifying’ Get Out (2017) and the ‘brutal’ 127 Hours (2011).
• The “tense” Anatomia di una caduta and the aforementioned “fantastic” Povere cose complete this year’s Best Picture nominees.
Nota: la categoria Sensual non è inclusa nel grafico precedente. Nessun candidato al miglior film ha mai avuto uno stato d'animo primario che rientrasse nel gruppo sensuale.
Stati d'animo primari per i candidati all'Oscar di quest'anno per il miglior film
| Film | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
| Narrativa americana | Satirico, di suspense | Divertimento, tensione |
| Anatomia di una caduta | Imprevedibile | Teso |
| Barbie | Esilarante, satirico | Divertimento |
| Gli Holdovers | Esilarante | Divertimento |
| Gli assassini della luna fiorita | Avvincente, sconvolgente | Potente, spaventoso |
| Maestro | Spostamento | Emotivo |
| Oppenheimer | Avvincente, epico | Potente |
| Vite passate | Sollevante, romantico | Potente, romantico |
| Povere cose | Meraviglioso | Fantastico |
| La zona di interesse | Cupo, orribile | Emotivo, spaventoso |
Informazioni sui descrittori video di Gracenote
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
Informazioni su Gracenote
Gracenote è l'unità aziendale di Nielsen che si occupa di soluzioni per i contenuti e fornisce metadati di intrattenimento, ID di contenuti e offerte correlate ai principali creatori, distributori e piattaforme del mondo. La tecnologia di Gracenote consente la navigazione e la scoperta di contenuti avanzati, assicurando ai consumatori la possibilità di connettersi facilmente alla musica, agli spettacoli televisivi, ai film e allo sport che amano e fornendo al contempo potenti analisi dei contenuti che semplificano le complesse decisioni commerciali.
Informazioni su Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
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