Veterano da 23 anni di quasi tutti gli aspetti dell'attività di Nielsen, Rao guiderà il leader mondiale nella misurazione dell'audience, nei dati e nelle analisi verso il futuro.
David Kenny diventa presidente esecutivo
New York – September 14, 2023 – Nielsen, the global leader in audience measurement, data and analytics, announced today that Karthik Rao has been named CEO, effective immediately. David Kenny, who has served as CEO since 2018, will assume the role of Executive Chairman.
“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” said Rao. “Providing our client partners, the ad industry, and content creators of all types, the most accurate information possible is our singular goal. Nielsen invented measurement a century ago. In that time, the way audiences consume content has fundamentally shifted many times over, and we are committed to continuing to partner with our customers to lead that change. I am fortunate to work alongside the best in the business, around the world, as we address unprecedented times of transition in our business. Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond.”
David Kenny said: “This is an exciting day for Nielsen and for me. I have been fortunate to lead this company through some extraordinary times in the past five years, working alongside Karthik for much of it. As I transition to my new role and my operating responsibilities come to an end, I hand over leadership to someone with extensive experience in knowing what Nielsen does best, backed by the skills and understanding to position the company for a vibrant future. He has my complete support and I wish him, and everyone at Nielsen, nothing but tremendous success.”
Nielsen è sostenuta da Elliott Investment Management L.P. ("Elliott") e Brookfield Business Partners L.P., insieme a partner istituzionali (collettivamente "Brookfield").
Dall'inizio del 2023, Rao ha ricoperto il ruolo di CEO dell'attività di misurazione dell'audience di Nielsen, con la responsabilità di guidare e far evolvere la misurazione dell'audience di Nielsen nel bel mezzo di un'interruzione e di una transizione senza precedenti. Il suo obiettivo principale è stato quello di creare una valuta per tutti i modelli di distribuzione e consumo dei media a livello globale.
Prima di essere nominato CEO dell'attività di misurazione dell'audience, Rao è stato Chief Operating Officer di Nielsen. In precedenza è stato CEO di Nielsen Portfolio, a capo della divisione completamente indipendente che comprende Nielsen Entertainment, Nielsen Gracenote, Nielsen Brandbank e le attività di Nielsen Telecom in tutti i mercati globali.
David Kerko, responsabile del Private Equity di Elliott, ha dichiarato: "Abbiamo trascorso gli ultimi cinque anni a lavorare con Nielsen, e ancora più da vicino dopo l'acquisizione avvenuta quasi un anno fa. Abbiamo già visto grandi progressi e vogliamo ringraziare David per tutto quello che ha fatto per contribuire a questo successo. Karthik è ora il leader giusto per Nielsen, che è ben posizionata per evolversi e sostenere l'ecosistema dei media in un periodo di grandi cambiamenti. L'ampia esperienza nel settore, le profonde relazioni con i clienti e la comprovata esperienza di Karthik lo rendono ideale per gestire questa evoluzione e rendere il valore di Nielsen più forte che mai".
Informazioni su Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook e Instagram).
Informazioni su Elliott
Elliott Investment Management L.P. manages approximately $59.2 billion of assets as of June 30, 2023. Founded in 1977, it is one of the oldest funds under continuous management. The Elliott funds’ investors include pension plans, sovereign wealth funds, endowments, foundations, funds-of-funds, high net worth individuals and families, and employees of the firm. For more information, please refer to the Elliott website at www.elliottmgmt.com.
Informazioni su Brookfield Business Partners
Brookfield Business Partners is a global business services and industrials company focused on owning and operating high-quality businesses that provide essential products and services and benefit from a strong competitive position. Investors have flexibility to invest in our company either through Brookfield Business Corporation (NYSE, TSX: BBUC), a corporation, or Brookfield Business Partners L.P. (NYSE: BBU; TSX: BBU.UN), a limited partnership. For more information, please visit https://bbu.brookfield.com.
Brookfield Business Partners is the flagship listed vehicle of Brookfield Asset Management’s Private Equity Group. Brookfield Asset Management is a leading global alternative asset manager with over $850 billion of assets under management. More information is available at www.brookfield.com.
