- 4.6 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home
- In-home streaming reaches 4.3 million2 Hong Kongers
- Youtube and myTVSuper round out the top twoA streaming platforms
Hong Kong, 27 January 2022 – Today, Nielsen (NYSE: NLSN) released for the first time streaming insights revealing that in-home viewing Hong Kongers spent 4.61 billion minutes streaming3 in the first two weeks of January 2022 with a total net reach of 4.32 million in-home viewing Hong Kongers.
In a first for Hong Kong, Nielsen’s streaming insights reveal that video streaming platforms accounted for 20.1% of audienceB total video time. It also provides a view into the broadcastC share of audience total video consumption of 63.7% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: “We are delighted to release streaming insights for the first time ever in Hong Kong. Measuring and monitoring audience streaming behaviour in a comparable way and putting it in context with total audience video consumption share provides a critical perspective for the industry as they seek clarity around the various video content that audiences engage with. We’re thrilled to work closely with content creators, media companies, streaming platforms, advertisers, industry groups, talent agencies and the talent to deliver these insights.”
Ranjeet Laungani, Managing Director for Nielsen in North Asia said “As streaming consumption rapidly increases in Hong Kong, the launch of our Streaming Platform Insights solution is a landmark milestone for the market. For the first time, buyers and sellers of media will be in a position to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsen’s exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.”
Informazioni sulla soluzione Nielsen Streaming Platform Insights
Nielsen Streaming Platform Insights utilizza pannelli alimentati dalle persone e una tecnologia di misurazione proprietaria per misurare quale piattaforma viene trasmessa in streaming e il dispositivo utilizzato per farlo (smart TV, dispositivi connessi, console per videogiochi, computer, cellulari).
Fondendo il chi, il dove e il cosa, siamo in grado di creare una visione macroscopica di come il pubblico si impegna con le varie piattaforme di streaming a casa. Queste informazioni possono aiutarvi a prendere decisioni critiche sui modi migliori per raggiungere il pubblico desiderato, migliorare i contenuti guidati o ottimizzare la strategia di acquisizione degli abbonati.
Fonti:
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 14, 2022 ; Remarks: In-Home Network Only
- Based: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 14, 2022
- Nielsen Streaming Platform Insights Solution; Data period: January 1 – 14, 2022
Note:
I Nielsen Streaming Platform Insights riflettono l'attività di streaming solo sulla rete internet domestica (ad esempio, connessione internet wifi o via cavo). Sono escluse le attività di streaming fuori casa o di streaming in casa che avvengono al di fuori della rete Internet domestica (ad esempio tramite una connessione cellulare).
A. Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 14, 2022
Nielsen cerca continuamente di ampliare il numero di nuove piattaforme nella misurazione dello streaming. Questa release esclude attualmente:
B. Amazon Prime Video, Apple TV+, Disney+, HMVOD and UTV Audience is defined as the 4.3 million Hong Kongers with in-home streaming activity
C. Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non-listed channels (i.e. Satellite channels)
Informazioni su Nielsen
Nielsen plasma i media e i contenuti del mondo come leader globale nella misurazione dell'audience, nei dati e nelle analisi. Grazie alla nostra conoscenza delle persone e dei loro comportamenti su tutti i canali e le piattaforme, mettiamo a disposizione dei nostri clienti informazioni indipendenti e attuabili, in modo che possano connettersi e coinvolgere il loro pubblico, ora e in futuro.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Contacts
Minami Nan
Sara Guainazzi
