Gli acquirenti e i venditori di media possono ora accedere a un'ampia reportistica deduplicata a livello di persona su Roku, Hulu, Samsung, VIZIO e altri.
NEW YORK – (May 19, 2022) — Nielsen (NYSE: NLSN) has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms. With this expansion, Nielsen continues to offer the broadest coverage and deduplication in the CTV space across streaming providers and OEMs.
This expansion gives Valutazioni Nielsen sulla pubblicitร digitale (DAR) users deduplicated person-level reporting of CTV audiences across leading smart TV OEMs and streaming providers. Media buyers can better evaluate CTV inventory and unique reach in a comparable and comprehensive manner. Advertisers can now reduce advertising waste and ensure relevant ads are delivered to the right audiences across connected TV devices.
Nielsen misura tutti gli spettatori davanti agli schermi della CTV con la sua metodologia proprietaria di co-viewing e le sue soluzioni complete di misurazione della CTV, leader di mercato, che riportano piรน del 75% di tutta la spesa per la CTV.
โThis is a critical step toward Nielsen ONE and the movement toward providing comparable and deduplicated metrics across all screens, 24/7 for the marketplace,โ said Ameneh Atai, General Manager, Digital Audience Measurement, Nielsen. โNielsen’s combination of CTV coverage and deduplication with person-level co-viewing leads the industry as streaming grows and represents a larger share of how people consume media.โ
The expanding deduplication of CTV audiences to include new Smart TV OEM inventory is a step towards increased industry coverage provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution.
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Nielsen plasma i media e i contenuti del mondo come leader globale nella misurazione dell'audience, nei dati e nelle analisi. Grazie alla nostra conoscenza delle persone e dei loro comportamenti su tutti i canali e le piattaforme, mettiamo a disposizione dei nostri clienti informazioni indipendenti e attuabili, in modo che possano connettersi e impegnarsi con il loro pubblico, ora e in futuro.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
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Dawn Rowan
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