Nielsen si è aggiudicata l'estensione della misurazione radiofonica in Norvegia

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

Dal 2019, Nielsen ha fornito in modo affidabile una misurazione coerente della valuta radiofonica, utilizzando il suo panel PPM di 2.000 persone. Nielsen svilupperà ulteriormente il servizio nell'ambito del nuovo accordo, generando una comprensione e una rappresentazione più approfondita dell'ascolto radiofonico norvegese. 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

"Siamo entusiasti dell'esito di questa gara d'appalto, in cui ci siamo confrontati con forti concorrenti internazionali. Il MOC ha concluso ancora una volta che Nielsen offre la migliore soluzione per la misurazione della radio, il che è estremamente motivante e gratificante dopo il lavoro che abbiamo svolto durante il primo periodo di contratto", afferma Ragnhild Herlofsen, Market Leader norvegese di Nielsen.

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

Nielsen ha più di 75 anni di esperienza a livello globale nelle misurazioni radiofoniche e detiene un gran numero di brevetti sulla tecnologia di misurazione, tra cui la tecnologia Personal People Meter (PPM), utilizzata per misurare l'ascolto radiofonico in Norvegia dal 2006.