Nielsen Streaming Platform Insights rivela:
- 10.1 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million2 Hong Kongers
- The average Daily Share of Video Streaming across total video time increases after 9 pm and it reaches 52% at 3 – 4 am
- YouTube and myTVSuper round out the top twoA streaming platforms but top 5 ratings are not the same for every week of the month
Hong Kong, 17 February 2022 – Today, Nielsen (NYSE: NLSN) released streaming platform insights revealing that 4.6 million2 in-home viewing Hong Kongers spent 10.1 billion1 minutes streaming3 for the month of January 2022.
Nielsenโs streaming platform insights also reveal that video streaming platforms accounted for 19.4% of audienceB total video time. It also provides a view into the broadcastC share of audience total video time of 65.4% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: โAs we look at the full month of streaming insights data for January 2022, we see that audiences behave differently with streaming versus linear feeds. Nielsen is eager to help both buyers and sellers to understand these shifts to better connect with their audiences.โ
Ranjeet Laungani, Managing Director for Nielsen in North Asia said โNielsenโs Streaming Platform Insights helps buyers and sellers of media to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsenโs exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.โ
Informazioni su Nielsen Streaming Platform Insights
Nielsen Streaming Platform Insights utilizza pannelli alimentati dalle persone e una tecnologia di misurazione proprietaria per misurare quale piattaforma viene trasmessa in streaming e il dispositivo utilizzato per farlo (smart TV, dispositivi connessi, console per videogiochi, computer, cellulari).
Fondendo il chi, il dove e il cosa, siamo in grado di creare una visione macroscopica di come il pubblico si impegna con le varie piattaforme di streaming a casa. Queste informazioni possono aiutarvi a prendere decisioni critiche sui modi migliori per raggiungere il pubblico desiderato, migliorare i contenuti guidati o ottimizzare la strategia di acquisizione degli abbonati.
Fonti:
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 31, 2022
Osservazioni: solo rete domestica
- Base: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 31, 2022
- Nielsen Streaming Platform Insights; Data period: January 1 – 31, 2022
Note:
I Nielsen Streaming Platform Insights riflettono l'attivitร di streaming solo sulla rete internet domestica (ad esempio, connessione internet wifi o via cavo). Sono escluse le attivitร di streaming fuori casa o di streaming in casa che avvengono al di fuori della rete Internet domestica (ad esempio tramite una connessione cellulare).ย
A: Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, ย i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 31, 2022
Nielsen cerca continuamente di espandere il numero di piattaforme nella misurazione dello streaming. Questa release esclude attualmente: Amazon Prime Video, Apple TV+, Disney+, HMVOD e UTV.ย ย
B: Audience is defined as the 4.6 million Hong Kongers with in-home streaming activity
C: Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non listed channels (i.e. Satellite channels)ย
D: For the Viewing Time share in the 2nd chart, Other is excluded
Informazioni su Nielsen
Nielsen plasma i media e i contenuti del mondo come leader globale nella misurazione dell'audience, nei dati e nelle analisi. Grazie alla nostra conoscenza delle persone e dei loro comportamenti su tutti i canali e le piattaforme, mettiamo a disposizione dei nostri clienti informazioni indipendenti e attuabili, in modo che possano connettersi e impegnarsi con il loro pubblico, ora e in futuro.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Contacts
Minami Nan
Sara Guainazzi
