New York, NY – Oct. 21, 2021 – Nielsen (NYSE: NLSN) and Whitehardt Inc. announced that they have reached a multi-year agreement for local TV measurement in all markets. Whitehardt, based in Nashville, Tenn., is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. The agency offers national and local services and has been buying media for almost 20 years.
Con questo nuovo accordo, i dati di Nielsen supporteranno la capacità di Whitehardt di valutare le differenze di audience, oltre ai cambiamenti e alle tendenze in ogni mercato. Permettono inoltre all'agenzia di valutare quali programmi vengono visti dal pubblico target e di determinare i costi. Inoltre, grazie all'uso dei dati Nielsen, l'agenzia è in grado di pubblicare per ciascuno dei suoi clienti una "pagella" che indica se le emittenti hanno registrato gli ascolti previsti.
“Nielsen’s continued enhancement of local TV measurement provides us the ability to plan and execute our media campaigns with confidence,” said Kylie Murdock, Director of Local Media at Whitehardt. “As TV viewership evolves, it’s critical to understand the shifting viewing behaviors and have a complete picture of each local market. As an agency that is relentlessly results driven, Nielsen’s insights will enhance our efforts to deliver great results for our clients.”
Ha continuato: "Il passaggio di Nielsen alle impression è un'ottima notizia per noi, che abbiamo utilizzato con successo l'acquisto basato sulle impression dal 2016. L'utilizzo delle impression si è rivelato più efficiente nelle trattative con i rappresentanti delle emittenti, ottenendo il valore che i nostri clienti meritano".
In September 2021, Nielsen announced that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of broadband only (BBO) homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes will enable the industry to rapidly transition to trading on impressions.
“Whitehardt is a valued client, industry leader and a trailblazer in media buying, as demonstrated by its use of impression based buying,” said David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are excited to be able to provide the agency with sophisticated tools and insights that will accelerate results and increase ROI.”
Informazioni su Whitehardt
Whitehardt is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. Since 2002, Whitehardt has provided proven comprehensive attorney advertising strategies across all media. Whitehardt’s services include: broadcast TV and digital video production, locale e national media buying, digital marketing, call center operations, and law practice management consulting. To learn more, please visit: www.whitehardt.com
Informazioni su Nielsen
Nielsen plasma i media e i contenuti del mondo come leader globale nella misurazione dell'audience, nei dati e nelle analisi. Grazie alla nostra conoscenza delle persone e dei loro comportamenti su tutti i canali e le piattaforme, mettiamo a disposizione dei nostri clienti informazioni indipendenti e attuabili, in modo che possano connettersi e impegnarsi con il loro pubblico, ora e in futuro.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
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Brigit Hennaman
Brigit.Hennaman@nielsen.com
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