Nel 2021 Nielsen ha celebrato il 15° anniversario dell'Hispanic Organization of Leaders in Action (HOLA), il primo gruppo di risorse aziendali dell'azienda. HOLA è stata lanciata nel 2006 per dare potere ai dipendenti ispanici interessati a creare un ambiente di lavoro più inclusivo e ad avere un impatto sull'attività di Nielsen.
Durante l'Hispanic Heritage Month, Nielsen ha commemorato la quinceañera di HOLA (15 anni) con una serie di eventi virtuali basati sul tema #Unidos Avanzamos/Together We Rise, a sostegno della crescita dei dipendenti latini di Nielsen e dell'alleanza con la comunità latina. Gli eventi incentrati sui dipendenti comprendevano eventi di sviluppo professionale, una sfida globale di passi e volontariato virtuale con Hunger Free America.
As an ally for the Latino community, and HOLA executive sponsor, Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer said, “Being an ally is crucial to our business success—but also truly meaningful and powerful for me personally. Our purpose is to power a better media future for all people, so it is critical that we learn and share as much as possible about Latin American cultures with one another and our stakeholders, and continuously support our Hispanic employees, clients, and communities.”
Nielsen also released the 2021 Hispanic Diverse Intelligence Series Report: Inclusion, Information and Intersection during Hispanic Heritage Month. The report focuses on how the increasingly diverse U.S. Latino population consumes media differently and has different expectations of content creators, media platforms and brands/advertisers.
Stacie de Armas, SVP, Diverse Insights and Initiatives said, “Latinos lead in every way with our ethnic plurality—from freeing ourselves from the monolith to illuminating our unique cultural attributes. From TV to streaming, to podcasting, our footprint looms large on all platforms. We’ve found our narrative through finding and consuming content that explores our intersectionality.”
Click here for more information about Nielsen’s commitment to the Latino community.
