Centro Notizie > Leadership di pensiero

Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement

1 minute read | July 2021

In che modo i pannelli e i dati provenienti dai tag lavorano insieme per fornire una misurazione dell'audience digitale? 

On the last episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the important role of panels as well as why tags are valuable in digital audience measurement.