Fornisce la misurazione dell'audience digitale lineare in tutti i mercati TEGNA
New York, NY – Jan. 5, 2021 – Nielsen (NYSE: NLSN) today announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen’s industry leading local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s local TV panels plus return path data empowers TEGNA’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen’s proprietary Portable People Meter (PPM).
“We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Senior Vice President, Media Operations, TEGNA. “Nielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”
Con questo nuovo accordo, le stazioni TEGNA continueranno a utilizzare una suite completa di dati Nielsen per dimostrare il proprio valore agli inserzionisti. Inoltre, le soluzioni incluse nell'accordo offrono uno sguardo più ampio sulle abitudini di visione dei consumatori nei principali mercati e aree geografiche, nonché sulle principali caratteristiche demografiche e di audience.
"TEGNA è leader nel settore delle trasmissioni locali", ha dichiarato Catherine Herkovic, EVP e Managing Director di Nielsen Local. "Siamo lieti di fornire un supporto continuo ai 34 mercati di TEGNA con servizi di misurazione. Nell'ambito del nostro impegno verso i clienti, lavoreremo al fianco di TEGNA per garantire che ogni emittente locale abbia gli strumenti necessari per raggiungere i propri obiettivi di business con l'accesso al prezioso pubblico locale".
Nielsen ha recentemente completato un'importante trasformazione della sua metodologia di misurazione locale, combinando la tecnologia avanzata dei meter e i big data con i panel alimentati dalle persone nel suo servizio di misurazione delle TV locali. Ciò consente di fornire ai clienti una misurazione più completa. Il lancio della nuova misurazione valutaria ha segnato il culmine di una revisione completa in 208 mercati locali.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
917-226-8022
