Per celebrare il Native American Heritage Month negli Stati Uniti questo novembre, Nielsen ha lanciato un nuovo gruppo di risorse aziendali (BRG) per i dipendenti chiamato Native American, Tribal and Indigenous Voices (NATIV), impegnato ad aumentare la visibilità e la rappresentanza dei nativi, delle tribù e degli indigeni in Nielsen e nell'intero settore dei media.
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
Durante l'evento inaugurale di martedì 15 novembre 2021, NATIV ha condiviso la visione e la missione del nuovo BRG di Nielsen, ospitato dai co-leader nazionali di NATIV, Jerrell Olbekson e Erick Santero, entrambi identificati come membri e sostenitori delle comunità native. Gli obiettivi del BRG comprendono la condivisione della cultura nativa e delle risorse mediatiche, la promozione dell'impegno della comunità e il potenziamento delle attività di reclutamento e mantenimento.
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIV’s launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
“Working with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,” said Jocelyn Azada, Nielsen’s Business Diversity Leader.
