9 December 2021 – Nielsen (NYSE: NLSN) today announces the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022. This change enables more accurate digital ad measurement, connecting digital impressions to the demographics of people across billions of devices in preparation for a cookieless future.
To combat the issue of cookie and mobile ad id erosion and in preparation for an increasingly fragmented future, Nielsen previously announced the revolution of digital audience measurement. Nielsen leads the industry by providing holistic people-based measurement across devices, de-duplicating across platforms and publishers.
Il Nielsen Identity System serve a unificare i dati di identità che Nielsen riceve in modo interoperabile in tutto l'ecosistema dei media. Gli inserzionisti e gli editori possono utilizzare le misurazioni Nielsen con fiducia, sapendo che quando un annuncio digitale viene visualizzato, i dati demografici misurati sono assegnati in modo appropriato e le audience sono deduplicate tra le piattaforme mobile e PC per ottenere metriche realmente basate sulle persone. Nielsen ottiene questo risultato combinando in modo unico gli asset Nielsen con set di dati di terze parti calibrati rispetto a set di verità.
Following the roll out in the UK, Italy, and France on 1st February, the enhanced Nielsen Identity System for Digital Ad Ratings is planned for release in Japan, Australia, India and Germany on April 1st; Spain, Brazil, Indonesia and Canada on 1st May; and Singapore, Mexico, Thailand, and Hong Kong on 1st June. Nielsen plans to release the enhanced Identity System across other markets on a monthly cadence following the initial releases in 2022.
Inoltre, Nielsen è lieta di annunciare che continua a stringere ed espandere i rapporti con i fornitori di dati globali e locali per potenziare il Nielsen Identity System. Oggi Nielsen ha aggiunto al Sistema d'Identità più di 2 miliardi di identificatori de-duplicati nei vari mercati, che crescono di giorno in giorno.
Sarah Miller, SVP, Product Management at Nielsen commented “With this enhancement to our Identity System we are taking another step to assure the longevity of ad measurement amidst the rapidly evolving digital ecosystem. Because of Nielsen’s unique data assets, we are not only able to adjust and correct licensed third party user registration data using panels, we have also developed sophisticated machine learning algorithms to cluster digital IDs into people and correct for any possible imbalances from the market’s universe of users. It is this advanced data science methodology fueled by the sheer volume of Nielsen Identities that will empower the digital ad measurement into the future.”
“Nielsen continues to evolve its technologies and methodologies for independent measurement of audiences as the industry itself evolves to utilise cross-media measurement,” said Sean Cohan, Nielsen’s Chief Growth Officer and President, International. “Nielsen’s strategic measurement approach positions the company to deliver deduplicated audiences across linear and digital as part of Nielsen ONE.”
