L'accordo comprende la misurazione di tutte le stazioni locali Meredith e include Nielsen Scarborough.
New York, NY — Aug 10, 2021 — Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough. Nielsen Scarborough will provide in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give Meredith a complete view of the local market consumer.
“We are thrilled to continue our longstanding relationship with Meredith Broadcast Group,” said Catherine Herkovic, Managing Director, EVP, Nielsen Local TV. “Meredith continues to be a leader for local advertisers in search of innovative solutions for reaching key audiences. Our alliance with Meredith will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency to further its commercial strategies. We are committed to working actively with Meredith to ensure that the company has the tools it needs to achieve its business objectives and deliver value and results to advertisers.
“We are pleased to continue our relationship with Nielsen as a trusted business collaborator,” said Doug Lowe, Executive Vice President, Broadcast Group, for Meredith Corporation. “Nielsen’s ability to provide verified viewing and consumption data will further support our companywide commitment to best serve local and national advertising clients. We look forward to our continued success with Nielsen.”
Nielsen’s industry leading Local TV measurement includes traditional cable, satellite, and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s Local TV panels plus return path data empowers Meredith’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets, via Nielsen’s proprietary Portable People Meter (PPM).
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) è un'azienda leader a livello mondiale nel campo dei dati e dell'analisi che fornisce una comprensione olistica e obiettiva del settore dei media. Con un'offerta che spazia dalla misurazione dell'audience, ai risultati dell'audience e ai contenuti, Nielsen offre ai suoi clienti e partner soluzioni semplici a domande complesse e ottimizza il valore dei loro investimenti e delle loro strategie di crescita. È l'unica azienda in grado di offrire una misurazione dell'audience crossmediale de-duplicata. Per Nielsen e i suoi clienti, l'audience è tuttoTM e Nielsen si impegna a garantire che ogni voce conti.
An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on Twitter, LinkedIn, Facebook e Instagram.
ABOUT MEREDITH Meredith’s Local Media Group includes 17 television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 and 13 in Top 50 markets. Meredith’s stations produce approximately 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
917-226-8022
