New York, NY – Feb. 9, 2021 – Nielsen (NYSE: NLSN) and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, today announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
“We believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets,” said Patricia Lane, CEO of Marquee. “With Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.”
Marquee fornisce notizie, meteo e sport ai suoi telespettatori e si sforza di produrre una programmazione che sia locale, rilevante e importante per i suoi elettori.
With the acquisition of WDMT in Salisbury, Md., in 2013, Marquee Broadcasting Inc. has expanded to several more states, with a growing local news presence in Maryland, Georgia and Kentucky. With plans to expand further in the future, Marquee views its relationship with Nielsen as an ever-expanding one.
“The backbone of the Local TV business are Local broadcast TV stations,” affirms Catherine Herkovic, EVP/Managing Director, Nielsen Local TV. “Nielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensive delivery of the news.”
Informazioni su Nielsen Local TV
Gli investimenti e l'innovazione di Nielsen continuano a trasformare il modo di misurare le TV locali. Con l'attivazione di ulteriori dati di ritorno in 47 mercati RPD+ nel gennaio 2021, Nielsen sta ora rilevando l'audience delle TV locali da milioni di famiglie aggiuntive in tutti gli Stati Uniti.
A partire da febbraio 2021, tutti i 137 mercati RPD+ beneficeranno della consegna quotidiana degli ascolti delle TV locali per misurare l'impatto di sport, speciali e notizie del giorno. Questa accelerazione degli ascolti consentirà agli acquirenti e ai venditori di media di dimostrare la potenza delle TV locali nel raggiungere il pubblico e i consumatori delle loro comunità locali. Nielsen rimane l'unico fornitore di misurazioni dirette delle persone e di report completi dalle famiglie delle pay-TV, dalle case via etere e dai flussi lineari degli MVPD virtuali in tutti i 208 DMA.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
