L'accordo include RADAR, l'unico servizio audio di Nielsen con valutazioni degli spot radiofonici di rete
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
American Urban Radio Networks (AURN) è l'unico network radiofonico controllato da afroamericani e classificato RADAR negli Stati Uniti. Con oltre 25 milioni di ascoltatori settimanali, AURN offre una programmazione unica, avvincente e ricca di celebrità che sfrutta l'energia creativa, la visione e il potere della cultura afroamericana.
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
"American Urban Radio Networks occupa un posto particolare tra gli ascoltatori afroamericani e siamo lieti che abbiano scelto di continuare il nostro rapporto", ha dichiarato Bruce Supovitz, SVP/National Audio Services di Nielsen Audio. "La radio continua ad attirare un vasto pubblico tra gli afroamericani, con il 91% degli adulti dai 18 anni in su che la ascoltano ogni settimana. American Urban Radio Networks è leader nel settore e continua a raggiungere questo grande pubblico".
I network radiofonici RADAR forniscono a Nielsen le registrazioni delle autorizzazioni commerciali di migliaia di stazioni radio affiliate, che vengono unite alle informazioni di ascolto provenienti da un database di quasi 400.000 intervistati. Questa maggiore responsabilità consente a RADAR di fornire le migliori previsioni disponibili sulla futura audience di una rete e un elevato standard di metriche affidabili per l'acquisto di radio di rete.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, Twitter, and Instagram.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
