L'accordo include il PPM (Portable People Meter) e il TAPSCAN di Nielsen
New York, NY – Dec. 15, 2020 – Nielsen (NYSE: NLSN) and Waterloo Media/Sinclair Telecable today announced an agreement under which Nielsen will provide measurement services for audio PPM measurement. Waterloo Media/Sinclair is Based in Norfolk, Virginia Beach, Newport News, Virginia, and Austin, Texas. This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach and Newport News, Virginia. The agreement also includes TAPSCAN, the most widely used web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.
Il gold standard nella misurazione dell'audience radiofonica, la legittimità consolidata di Nielsen Audio, l'accettazione da parte delle agenzie e l'uso diffuso tra i media buyer sono stati alcuni dei motivi principali citati da Sinclair per la stipula dell'accordo.
"Non vediamo l'ora di utilizzare i dati Nielsen per dimostrare il ROI ai nostri inserzionisti", ha dichiarato Bob Sinclair, Presidente di Sinclair. "Questi dati ci aiuteranno a pianificare le strategie radiofoniche più efficaci per i nostri clienti e a dimostrare il valore della radio".
"Non potremmo essere più entusiasti di ampliare il nostro rapporto con Sinclair", ha dichiarato Brad Kelly, Managing Director di Nielsen Audio. "Come leader di lunga data del settore, Sinclair continua a innovare, in mezzo a tanta frammentazione e cambiamenti. Mentre il panorama continua ad evolversi, non vediamo l'ora di dotare Sinclair degli strumenti necessari per la futura traiettoria della misurazione".
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
