Auckland, New Zealand — Aug. 21, 2020 — Nielsen and ThinkTV New Zealand are excited to confirm the first step is being taken to measure television audiences across multiple platforms, screens and devices.
A partire da ottobre, 500 misuratori di streaming saranno introdotti nell'attuale panel Nielsen Television Audience Measurement (TAM) per un periodo compreso tra 12 e 18 mesi. Questo miglioramento, nel corso del prossimo anno, includerà una misura della visione su tutti i dispositivi abilitati a Internet presenti nella famiglia, oltre alla visione della TV lineare.
Per la prima volta, la misurazione mostrerà quante persone e quanto tempo vengono trascorse sui siti di Broadcaster Video on Demand e misurerà la visione di altre piattaforme video come YouTube e Netflix. In definitiva, l'introduzione dei contatori di streaming nel pannello TAM di Nielsen fornisce le basi per una visione totale dei contenuti per le emittenti.
Tony Boyte, Nielsen’s Executive Director — “The introduction of a streaming meter measurement to the Nielsen TAM Panel is a major milestone for the New Zealand Media Industry. This technology provides transparency in the measurement of video streaming for broadcasters allowing them to more effectively monetise their content in the future. We’re excited to partner with NZ broadcasters in being one of the first countries around the world to be introducing this new measurement technology.”
Jonathan Symons, Marketing Director, TVNZ — “We’re thrilled to be part of the NZ TV industry that’s bringing streaming meters into the Nielsen panel. We’re seeing significant growth in all things streaming from simulcasting to catch up content to exclusive to OnDemand viewing – and streaming meters are a big step to us further understanding the dynamics of overall broadcast TV and online viewing. Bring it on.”
Glen Kyne, Commercial Director, MediaWorks — “We have all seen television audiences flourish this year; however we also know that our audience is not only watching on the screen, but consuming our great content across all connected devices. For too long, the traditional linear only audience measurement has not reflected the reality of how our audiences engage with us. It’s now time for the industry to unlock the scale of the audiences we serve, no matter how they consume our content, and add value back to the industry by bringing insight and intelligence to our total viewing audience. This is the first step and we are excited to shortly bring you these additional insights to show that television is the most effective platform in driving ROI for our advertisers.”
Steve Bayliss, Chief Creative Officer, Sky — “As SKY progresses on our goal to accelerate our streaming services offer to best meet the changing needs of our customers, it is a very exciting development to have Nielsen, our viewership measurement partner, join us on the journey.”
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Bashar Basheer
bashar.basheer@nielsen.com
+64 21 429 835
