New York, NY โ Oct. 7, 2020 - Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
RRC รจ una societร di ricerca indipendente, senza scopo di lucro, che ha stipulato un contratto con Nielsen Inc. per produrre stime sull'audience del mercato locale per le stazioni radiofoniche non commerciali. RRC รจ al servizio di manager di stazioni, programmatori, professionisti del marketing e dello sviluppo. Fondata nel 1981 da Tom Church come associazione di 14 membri, RRC conta centinaia di abbonati non commerciali.
โAs a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations,โ said Joanne Church, President of the RRC. โNielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides.โ
"Il Radio Research Consortium occupa un posto unico nel settore, rappresentando le radio non commerciali, e abbiamo goduto di un rapporto di fiducia per molti anni", ha dichiarato Brad Kelly, Managing Director di Nielsen Audio. "Con la continua evoluzione del panorama del settore, RRC rimane un collaboratore prezioso e siamo entusiasti di continuare a fornirgli le informazioni complete necessarie alle stazioni non commerciali per presentare le loro offerte ai sottoscrittori e raggiungere i loro obiettivi di programmazione e marketing".
In April, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). In August 2019, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce โbounceโ in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Consorzio di ricerca radiofonica
Joanne Church
jchurch@rrconline.org
301-774-6686
