La comprensione dei consumatori in base ai tratti della personalità è un nuovo punto luminoso per il targeting pubblicitario
HONG KONG, May 11, 2020— Nielsen Media today announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen’s proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better.
In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global psychographic personality test that has been taken by over 40 million people. VisualDNA enables Innity to run personality-based marketing campaigns with highly customized messages, all with the grand goal to enhance ad resonance and boost campaign performance. Depending on campaign types, marketers can target audiences by demographics, lifestyle, brand preference, personality and shopping personality.
I dati relativi alla personalità e agli acquisti del pubblico sono la componente principale del lancio di VisualDNA. Mentre alcuni consumatori sono costantemente alla ricerca di nuove idee e dell'opportunità di provare nuovi marchi, altri tendono a essere più resistenti al cambiamento. I dati sull'audience basati sulla personalità consentono ai marchi di rivolgersi con maggiore precisione ai consumatori in base alle motivazioni e alle abitudini individuali, che sono tratti umani diversi e fondamentali. In questo modo, il budget pubblicitario può essere speso in modo più preciso e saggio.
"Negli ultimi anni, Nielsen Media si è concentrata sullo sviluppo delle risorse di dati proprietarie di Nielsen e VisualDNA è il lancio di un prodotto fondamentale. VisualDNA è un prodotto potente, in quanto offre agli operatori del marketing la possibilità di individuare il target in base alle motivazioni e alle abitudini individuali, aumentando così l'accuratezza del targeting. Questa maggiore accuratezza del targeting è particolarmente preziosa per garantire il successo del marketing in circostanze di mercato difficili", ha dichiarato Clare Lui, Vicepresidente di Nielsen Hong Kong, Media.
“Since inception, Innity’s main objective is to deliver a diverse range of data drivers, interactive and engaging solutions to advertisers. Our exclusive partnership with Nielsen and its VisualDNA product, further strengthen our motto of bringing the right message to the right audience at the right time. VisualDNA helps advertisers to understand consumers’ mindset and in return ensure successful marketing initiatives,” said, Andrew Lim, Managing Partner, Innity Hong Kong.
SULLA INNITUDINE
Innity is a leading online media company in Asia that offers best in class data-driven ad tech solutions that combines creative programmatic, ad-serving, data management, audience targeting, and high-quality user engagement to publishers and some of the world’s largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with over 300 staff to-date
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen Hong Kong
Tiffany Tsang
tiffany.tsang.consultant@nielsen.com
+852 28803428 / 9243 8853
