Nielsen lancia SPONSORLAB, la soluzione decisionale end-to-end per la sponsorizzazione

• Dati completi sulla sponsorizzazione a livello di mercato a portata di mano
• Set di dati Nielsen di fiducia in un unico strumento di dati
• Capacità decisionali di sponsorizzazione end-to-end

Sydney, Australia: 6 August 2020: Global measurement company, Nielsen, has launched in Australia, SPONSORLAB. 

SPONSORLAB è un sistema di dati intuitivo che fornisce un supporto olistico alle partnership (sponsorizzazioni) del settore sportivo. Sfrutta la solida suite di dati individuali esistenti di Nielsen. 

Modelling Nielsen’s individual data sets within the lab allows users to control inputs and variables important to the appraisal of sponsorship rights – including property health status, consumer category connections, asset bundling and market level valuations.

I prodotti Nielsen inseriti in SPONSORLAB comprendono: SPORT24, SPORTSLINK, FANLINKS, N-SCORE, SOCIAL CONTENT RATINGS SPORTS e RIGHTS VALUATIONS. 

SPONSORLAB dà vita a questi set di dati esistenti per aiutare l'utente a valutare facilmente il panorama sportivo australiano. Consente all'utente di valutare la performance delle principali proprietà di sponsorizzazione e di comprendere il reale valore di mercato dei diritti di sponsorizzazione. 

La piattaforma SPONSORLAB si articola in due fasi principali:

1. Property Selection Scorecard: identifying and benchmarking best fit properties in market, delivering adaptable, indexed market metrics against desired brand objectives
   
2. Market Valuation Toolkit: providing the ability to build asset offerings, predict asset values and apply market relative benchmarks for sponsorship negotiations & decision making

Glenn Channell, Head of Product Pacific, Nielsen Sports said, “SPONSORLAB powers up decision making capabilities for industry practitioners, allowing selection, construction and valuation of sponsorship properties and portfolios. Our data coverage ensures an independent and competitive assessment of the entire landscape for sponsorship trading purposes. SPONSORLAB allows for robust assessment across any event, league, team or venue in the market.”  

Scott Gillham, Head of Sport Pacific, Nielsen Sports said, “Nielsen Sports sits on a vast array of existing Nielsen datasets currently used and trusted across our client base. Whilst all serve an individual purpose, “making them talk to one another” has been a key priority for the business. SPONSORLAB delivers against this priority, moving towards a singular, efficient and independent sponsorship decision making tool for clients.”