L'accordo prevede la concessione di licenze Nielsen Media Impact locali per le valutazioni radiofoniche
New York, NY – June 8, 2020 โ Nielsen (NYSE: NLSN) and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets. National Media is subscribing to Nielsen Voter Ratings to understand the delivery of program audiences to voters as well as to voter data in Local Nielsen Media Impact, providing the company with local cross-media planning capabilities for political campaigns. National Media currently subscribes to Nielsenโs national and local TV ratings and Nielsen Scarborough. In addition, National Media recently licensed audio data within Local Nielsen Media Impact, which enables TV, radio and digital planning.
National Media, con sede ad Alexandria, Va., รจ un'agenzia di media buying leader specializzata in campagne di reputazione aziendale, politiche e associative. L'azienda ricerca, pianifica e gestisce campagne mediatiche su tutti i mezzi di comunicazione per i suoi clienti, per garantire che i messaggi chiave raggiungano il pubblico giusto.
Nielsen’s complete measurement and comprehensive geographic coverage, including over-the-air homes, provides a representative view of persons-level viewing by age, ethnicity and behavior, and ensures the opportunity to reach key voter segments. Only Nielsen offers a holistic and representative view of local audiences, delivering monthly voter based insights that are based on person’s-level data. In addition, Local Nielsen Media Impact provides agencies with unparalleled ability to understand how different combinations of media can deliver media KPIs such as reach, frequency and GRPs in local markets for standard buying demographics as well as specific consumer targets.
"Con l'accelerazione della corsa alle elezioni di novembre e l'evoluzione delle abitudini mediatiche, รจ fondamentale che le agenzie dispongano di informazioni accurate e tempestive sul modo in cui gli elettori consumano i media", ha dichiarato Adam Wise, vicepresidente di National Media Research, Planning and Placement. "Il nostro team รจ fiducioso che Nielsen Voter Ratings fornirร una visione migliore del pubblico chiave".
"Siamo lieti di continuare ad ampliare il nostro rapporto con National Media", ha dichiarato Dan Malmed, Managing Director del Regional Agency Team di Nielsen. "Non vediamo l'ora di dare a National Media una vera e propria pianificazione cross-mediale locale, inclusa la radio, dando loro una comprensione completa del modo in cui i potenziali elettori consumano i media in questo ciclo elettorale del 2020".
In January, Nielsen announced the launch of an enhanced cross-platform version of its syndicated solution, Nielsen Voter Ratings, expanding it to 208 markets, which enables media buyers and sellers to more effectively reach and understand the media preferences of potential voters. Rooted in national and local TV, audio and digital currency data, and leveraging the power of national voter registration data, Nielsen Voter Ratings combines advanced meter technology, big data, people-powered panels and voter registration data to provide monthly voter based insights based on persons level data. Nielsen Voter Ratings feature scale, coverage and representation of all voter and viewer types in 208 markets including broadcast only and over-the-top homes, an important segment of the viewing population.
Last year, Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV, radio and digital, announced that it expanded to include 19 additional markets. Local NMI enables agencies, advertisers and media sellers to plan media for advanced audience segments in 44 designated market areas (DMAs)โinclusive of all 48 Portable People Meter (PPM) metrosโrepresenting 25 Local People Meter and now 19 TV Set Meter markets. In addition, Local NMI expanded in December of last year to include digital as a media type for planning.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
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Nielsen
Dawn Rowan
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Nielsen
Brigit Hennaman
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