L'accordo include servizi di rating televisivo locale, audio e digitale per i 22 mercati a prevalenza spagnola di Entravision.
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
"Poiché Entravision continua a coinvolgere i consumatori ispanici e latini, è indispensabile che le nostre stazioni televisive siano ben attrezzate per misurare l'audience in lingua spagnola mentre attuiamo la nostra strategia multipiattaforma", ha dichiarato Karl A. Meyer, CRO di Entravision. "La capacità di Nielsen di misurare l'audience in lingua spagnola è stata un fattore critico in questa decisione, poiché nessun'altra società misura direttamente l'audience via etere o ha l'impegno di rappresentare pienamente l'audience ispanica".
Entravision ha anche citato l'impegno di Nielsen nel migliorare la metodologia e la capacità di misurare l'audience in un panorama mediatico frammentato come considerazioni importanti nella scelta di Nielsen.
"Entravision è un'azienda mediatica globale nota per il coinvolgimento del pubblico latino negli Stati Uniti, in Messico e in altri mercati dell'America Latina ed è un leader del settore nel mercato ispanico", ha dichiarato Catherine Herkovic, EVP e Managing Director di Nielsen Local TV. "Siamo lieti di ampliare il nostro rapporto con Entravision. Nielsen si impegna a misurare l'audience totale e a garantire la piena rappresentazione degli spettatori. Nielsen condivide l'impegno di Entravision nei confronti della diversità e ha effettuato di recente importanti investimenti nel settore delle televisioni locali a sostegno di questo impegno. Nielsen è l'unica azienda in grado di offrire una vera misurazione delle persone che cattura le audience diverse".
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
