L'accordo include anche il Local Nielsen Media Impact a Dallas, Atlanta e Chicago.
New York, NY โ March 3, 2020 โ Today, Nielsen (NYSE: NLSN) announced that Cumulus Media (NASDAQ: CMLS), a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 24 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets.
"Siamo ansiosi di lavorare con Nielsen per evolvere il modo in cui misuriamo il panorama dei consumatori in evoluzione con l'audio. Questa estensione ci aiuta a capire come la Continuous Diary Measurement e il Local Nielsen Media Impact possano aiutare a ottenere risultati pubblicitari, mentre lavoriamo insieme per misurare il coinvolgimento audio per i contenuti delle stazioni locali e dei network nazionali", ha dichiarato Bob Walker, EVP Operations di Cumulus Media.
"Nielsen apprezza l'estensione e l'ampliamento del nostro rapporto con Cumulus Media", ha dichiarato Brad Kelly, Managing Director di Nielsen Audio. "Cumulus Media e il suo Westwood One Network sono all'avanguardia nello sviluppo di modi nuovi e creativi di sfruttare la potenza dei dati per dimostrare il valore della radio/audio e il suo posto sempre piรน formidabile nell'ecosistema pubblicitario".
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce โbounceโ in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
This past May, Nielsen announced the expansion of Local NMI into 44 local markets. Local NMI provides unparalleled local media planning and cross-platform optimization including TV, radio and digital outlets in each of the 44 Local NMI markets.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
About Cumulus Media CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month โ wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
