DIEMEN – June 3, 2019 – As of today, Nielsen is expanding the measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Greece, Hong Kong, Hong Kong, Hungary, India, Indonesia, Ireland, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and United Arab Emirates.
La misurazione in-app di YouTube tramite Nielsen Digital Ad Ratings รจ giร disponibile negli Stati Uniti, in Australia, Canada, Francia, Germania, Italia, Giappone e Regno Unito. Con questa estensione, Nielsen sarร in grado di misurare gli annunci di YouTube sui browser web desktop e mobile in 34 Paesi. Questo strumento fornisce agli operatori del marketing una visione indipendente e completa della portata delle campagne online su YouTube su tutti i dispositivi.
With this expansion, Nielsen Digital Ad Ratings customers will have access to data about age and gender of consumers who see advertising via YouTube’s mobile app, as well as information about reach, frequency and Gross Rating Points (GRPs). YouTube ads measure uses the same methodology used for other apps in Digital Ad Ratings. As a result, both media buyers and sellers are able to use truly comparable and deduplicated, people-based metrics in their media planning and execution.
Con Nielsen Digital Ad Ratings, gli editori, gli inserzionisti e le agenzie media possono comprendere meglio il loro pubblico su YouTube sfruttando metriche simili a quelle utilizzate in televisione.
โWith more people watching video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is critical to getting a complete picture of media usage, especially as YouTube is ahead of much of the mobile video advertising in these countries. takes into account,” said Denis Rochat, Media Leader, Nielsen Benelux . โWe are proud to provide the market with independent insight into the reach of online campaigns on YouTube in the context of broader video consumption.โ
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