Our employees at Nielsen are committed to their communities, and we support their passion to make a difference. Every year, we provide 24 hours of dedicated volunteer time to our associates and encourage them to lead projects that develop their skills and align with our values as an organization. Through Nielsen Cares, our global employee volunteer program, our associates mobilize Nielsen’s data and expertise for good, creating shared value in their communities and helping solve some of the world’s biggest challenges.
Nielsen’s relationship with All Hands and Hearts (AHAH) is one example of our associate-led nonprofit relationships. Almost two years ago, some of our passionate employees volunteered for the first time in Houston and helped with the recovery efforts after Hurricane Harvey.
This year, employees traveled to Puerto Rico from July 21-July 27 for the second time since we announced our year-long collaboration with AHAH this past November. Nielsen associates returned to help continue the recovery efforts following Hurricane Maria. During their trip, a group of 11 volunteers from across the continental U.S. were joined by 10 members of the local Nielsen team from San Jose. Together, the group logged 511 volunteer hours, contributing to critical home repairs, community projects and to begin repairing The Mendez Baseball Field in Yabucoa, which is an important part of the local community’s spirit.
Secondo l'organizzazione, la comunità locale ha individuato che il bisogno più grande e persistente è l'assistenza per i tetti, quindi All Hands and Hearts si concentra principalmente sulla riparazione e ricostruzione di tetti in cemento e ferro zincato ondulato. Finora, AHAH ha completato oltre 500 riparazioni a Yabucoa e l'organizzazione si è impegnata a continuare a lavorare sull'isola fino a marzo 2020.
“AHAH does an amazing job teaching people who have no background in construction—so much so that I actually felt like I was able to make a lasting impact on a family’s safety in my short week there,” said Kelly Castellon, a volunteer in Yabucoa and a manager in Nielsen’s Marketing Effectiveness business. “This is without a doubt a favorite opportunity that I have had at Nielsen, and I can’t say enough good things about the program; I hope it gets a broader reach. I really enjoyed the opportunity to be able to give back in a way that was completely different from the work I do day-to-day. I appreciate that Nielsen invested in me as a person and in this Yabucoa community.”
Il volontariato fa parte dell'esperienza complessiva dei dipendenti di Nielsen e queste opportunità aiutano i collaboratori a entrare in contatto con la missione e lo scopo dell'azienda, creando al contempo relazioni professionali e personali durature.
“Nielsen takes pride in investing in both our employees’ experiences and our communities; the relationship we’ve built with All Hands and Hearts has allowed us to do both simultaneously,” said Christie Trinidad, senior program manager, Nielsen Global Media Operations. “Facilitating opportunities for our employees to come together to volunteer in areas devastated by natural disaster has also helped our associates foster new relationships, develop new skills and raise awareness for this incredible organization.”
È importante che i nostri collaboratori apprezzino i viaggi di volontariato come occasioni per apportare cambiamenti positivi nelle loro comunità e nel mondo. Queste opportunità aiutano anche i nostri collaboratori a sviluppare capacità di leadership, a sentirsi legati a qualcosa di più grande e a connettersi tra loro.
“This volunteer experience is definitely one of the highlights of my five years at Nielsen in China and in the U.S.,” said Sarah Cummings, a manager at Nielsen and a volunteer in Yabucoa. “It was great to be able to volunteer alongside our colleagues from the San Juan office as we worked on construction and recovery projects for homeowners in Yabucoa, Puerto Rico. The fact that Nielsen supports and encourages associates to volunteer in their communities around the world is a huge part of what I believe makes Nielsen a great place to work.”
A conferma del nostro impegno nei confronti dell'AHAH, abbiamo in programma di tornare a Houston in autunno per il nostro terzo intervento di soccorso dell'anno.
Visit the Nielsen team’s fundraising page to support the mission of All Hands and Hearts-Smart Response.
