Nielsen e Backyard Broadcasting PA LLC annunciano un accordo globale pluriennale per il servizio di rating audio

L'accordo include tutti i prodotti e i servizi locali di Nielsen disponibili nei suoi mercati.

New York, NY — Aug. 8, 2019 — Nielsen (NYSE: NLSN) and Backyard Broadcasting PA LLC has reached a multi-year agreement for Nielsen audio measurement. This agreement encompasses all of Nielsen’s local syndicated products and services available to mid-market radio broadcasters.

Cortile Broadcasting PA LLC ha sede a Williamsport, Pa. L'azienda possiede le stazioni radio WILQ-FM, WLMY-FM, WWPA-AM, W267BJ, Williamsport; WZXR-FM, South Williamsport; WCXR-FM, Lewisburg; e WBZD-FM, Muncy. Williamsport; WCXR-FM, Lewisburg; e WBZD-FM, Muncy.

L'ultimo di una di clienti di alto profilo, Nielsen può nuovamente annoverare Backyard Broadcasting tra i suoi stimati clienti. Backyard Broadcasting tra i suoi stimati clienti. Lo standard di riferimento nella misurazione dell'audience radiofonica di misurazione dell'audience radiofonica, la legittimità consolidata di Nielsen audio, l'accettazione da parte delle agenzie e la e l'uso diffuso da parte dei media buyer sono stati i fattori principali fattori principali nella decisione dell'emittente di rinnovare i legami con la società di ricerca globale. globale di ricerca.

“It’s good to be back, and we are excited to be working again with Nielsen,” said Dan Farr, President, and CEO of Backyard Broadcasting PA, LLC. “We are looking forward to using Nielsen data to help us achieve our income potential in national and regional dollars—and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients.”

“Good-byes are never easy, but they do make the homecomings particularly sweet,” said Brad Kelly, Managing Director of Nielsen Audio. “We are thrilled to welcome Backyard Broadcasting back into the Nielsen Audio client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright. We could not be more excited about rejoining forces with the team of marketing pros at Backyard to help Williamsport, PA area advertisers build their businesses, move product off the shelf, and optimize their ad dollars. “