Oslo, 4 January 2019 – The steering group for the Radio Survey in Norway and Nielsen Media Research are pleased to announce that the launch of the new listener survey, Total Electronic Audio Measurement (TEAM) went “live” as planned on 1 January 2019.
The new survey is carried out on behalf of NRK, Bauer Media and the P4 group, and includes measurement and reporting of all types of audio content from the clients’ stations, from live to time-shifted, both broadcast, digital and podcast. The measurement is independent of the distribution platform and equipment used for listening as well as the listening location. Norway has thus received one of the world’s most comprehensive measurements of listening.
L'indagine TEAM documenta quante persone ascoltano le varie stazioni radio, chi le ascolta e per quanto tempo. È possibile distinguere tra i luoghi di ascolto, come la casa, l'esterno e le case di vacanza, e i mezzi di trasporto (quest'ultimo sarà implementato nel corso del 2019).
The purpose of the survey is to provide a representative picture of the listening behavior of Norwegians living in private households. Data from the survey are suitable as a basis for both commercial and editorial analyzes, “says Ragnhild Herlofsen, commercial director of Nielsen Media Research.
“After the digitalisation of radio, listening in Norway is now more fragmented than before. With this as a starting point, we are pleased to be able to collaborate with Nielsen, which offers a measuring method designed for measuring listening in such a market,” says the leader of the steering group. Kristian Tolonen (head of analysis, NRK).
Listening via the media channels’ websites and applications is measured with a separate digital software (Software Development Kit), and will be reported to the clients as a supplement to the official listening figures.
I dati preliminari indicano che l'ascolto radiofonico attuale è leggermente superiore a quello indicato dalle misurazioni precedenti. Ciò è dovuto a una combinazione di miglioramenti metodologici, principalmente legati a un ulteriore sviluppo tecnologico delle apparecchiature di misurazione.
Nielsen utilizza la cosiddetta tecnologia cBET potenziata, che garantisce una registrazione dei casi di ascolto più precisa di quanto sia stato possibile in precedenza. Il risultato è che vengono catturati diversi brevi casi di ascolto, così come l'ascolto effettivo in ambienti acusticamente difficili.
“These methodological improvements mean that we will now succeed in picking up more real radio listening, which we are of course happy about,” says Kristian Tolonen.
Official figures for this year’s first radio week (including 7 days of time-shifted listening) will be published on 14 January, and will be made available on the following website: https://beta.nielsen.com.
Non vediamo l'ora di vivere con voi un anno radiofonico entusiasmante!
SU NIELSEN
Nielsen is the world’s leading provider of market research and has services in over 100 countries. Nielsen provides its customers with strategic insight and a basis for better decisions by analyzing market developments and contributing to an understanding of consumers’ attitudes and behavior.
Nielsen Media Research has been awarded the contract for the delivery of the official listening figures for audio in Norway from 1 January 2019. The clients for the survey are NRK, Bauer and the Nordic Entertainment Group (P4 group). Based on the channels’ common vision of the most future-oriented and platform-independent measurement possible, Nielsen will thereby become a supplier of one of the world’s most comprehensive measurements of audio.
Nielsen ha un'esperienza globale di oltre 65 anni nelle misurazioni radiofoniche e detiene oltre 100 brevetti sulla tecnologia di misurazione, tra cui la tecnologia Personal People Meter (PPM), utilizzata per misurare l'ascolto radiofonico dal 2005 in Norvegia.
Contatti con la stampa:
Leader del gruppo direttivo per l'indagine radiofonica: Kristian Tolonen (NRK) Email: kristian.tolonen@nrk.no
Commercial Director, Nielsen Media Research: Ragnhild HerlofsenEmail: ragnhild.herlofsen@nielsen.com= “ragnhild.herlofsen@nielsen.com”>
