Classifica delle notizie digitali di giugno 2019

I grandi eventi sportivi spingono il pubblico digitale australiano verso i dispositivi mobili

Sydney, Australia, 11 July 2019: Today, Nielsen released its June 2019 Nielsen Digital Content Ratings tagged data. The latest insights revealed that the Cricket World Cup (Match 8 and 9) and State of Origin (Game 1) which were all aired on 5 June 2019,  resulted in the number of Australians accessing sports content online increasing by +44% when compared to the previous four Wednesdays². Along with audience, engagement across sports-related content on mobile devices saw an increase of +93%.

Nielsen Social Content Ratings also showed that Australian social media engagement for TV content increased by +367% on 5 June 2019 when compared to an average of the previous four Wednesdays. Seventy-five percent of total social media interactions on this date was driven by State of Origin³.

Nel giugno 2019, news.com.au è stata la prima entità di notizie con un pubblico unico di 10 milioni. È stato seguito da ABC News Websites (8,8 milioni) e nine.com.au (8,1 milioni) al terzo posto.

smh.com.au (7,9 milioni) si è classificato al quarto posto, seguito da 7NEWS (5,5 milioni) e The Guardian (4,5 milioni) al sesto posto.

In settima posizione si trova il Daily Mail Australia (4,3 milioni), seguito dall'Australian Community Media Network (3,7 milioni), precedentemente noto come Fairfax Digital Regional Network. Seguono The Age (3,5 milioni) e Yahoo! (3,3 milioni) al decimo posto.

RANK	NOME	PUBBLICO UNICO	TEMPO TRASCORSO PER PERSONA (HH:MM:SS)	SESSIONI PER PERSONA
1	news.com.au	10,034,673	00:28:14	9.1
2	Siti web di ABC News	8,824,340	00:33:27	8.1
3	nove.com.au	8,093,395	00:24:55	7.9
4	smh.com.au	7,896,523	00:18:01	5.4
5	7NEWS	5,463,945	00:04:26	4.1
6	Il Guardian	4,469,058	00:20:48	6
7	Daily Mail Australia	4,318,423	00:30:02	8
8	Rete dei media comunitari australiani	3,740,595	00:04:10	3.2
9	L'Età	3,529,896	00:28:21	7
10	Yahoo!	3,261,747	00:10:28	4.1

Note sulle valutazioni dei contenuti digitali di Nielsen:

• Nielsen Digital Content Ratings misura solo gli editori partecipanti. 
• I dati mensili di Nielsen Digital Content Ratings sono ora la valuta indipendente approvata da IAB. 
• Each month reported entities are improving their audience measurement coverage. For example, this could include new apps, websites, video content or off-platform content coming under measurement.  If there are changes in rankings or audiences it is necessary to consider that these may have increased or decreased due to measurement coverage changes, versus organic audience behaviour in the reporting period. 
• Due to an upgrade in Android mobile operating systems that resulted in third-party apps updating their technology a measurement gap was identified. Nielsen Measurement Science estimate that this change caused a coverage gap of 2% on average across all brands in Nielsen Digital Content Ratings.

1. Source: Nielsen Digital Content Ratings, Monthly Tagged, May and  June 2019, Sports Sub-Category, Text, People 2+, Census.
2. Fonte: Nielsen Digital Content Ratings, Average Unique Audience, Daily, maggio (8,15,22,29) e 5 giugno, sottocategoria Sport, Testo, Persone 2+, Censimento.
3. Source: Nielsen Social Content Ratings – Total Social Interactions for Sports Events (May 2019 – June 2019).
4. Fonte: Nielsen Digital Content Ratings, Tagged mensile, giugno 2019, sottocategoria Eventi attuali e notizie globali, testo, persone 2+, censimento.