Cross-platform planning solution will help marketers and media owners to maximize ROI
Manila, Philippines, 09 July 2018 – Nielsen announced today the expansion of its Nielsen Media Impact service to the Philippines. A key part of Nielsen’s Total Audience framework, the solution will help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today’s media landscape.
Consumers now have endless options for viewing content, which is fundamentally changing the business of TV, advertising and measurement. Nielsen’s Total Audience framework provides a suite of solutions that help marketers and media owners develop great campaigns and content by providing a comprehensive and granular understanding of their audience – who they are, what they like and how they interact with content, everywhere.
Nielsen Media Impact riunisce le informazioni sul comportamento dei consumatori nei media, tra TV, radio e stampa, in un'unica interfaccia di pianificazione di facile utilizzo. I responsabili del marketing, le agenzie e i proprietari di mezzi di comunicazione hanno a disposizione una comprensione granulare e non duplicata del modo in cui le diverse combinazioni di mezzi di comunicazione raggiungono il pubblico e del tempo che il loro pubblico trascorre su tali canali. Oltre alle informazioni standard su età, sesso e classificazione sociale, Media Impact consente agli utenti di mettere a punto piani media basati su attributi avanzati dell'audience, come i dati demografici avanzati, i dati psicografici, gli stili di vita e i comportamenti mediatici, in modo da capire come raggiungere al meglio il proprio pubblico, indipendentemente dalla sua granularità.
Nielsen Media Impact è disponibile anche in Germania, Paesi Bassi, Italia, Stati Uniti, Belgio, Singapore, Malesia, Nuova Zelanda e Hong Kong.
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Media Relations Contact
Liza Martija: liza.martija@nielsen.com
