We recently held our third case study competition at the University of Puerto Rico (UPR) – Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups (see photo above) chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses. We were able to build a high level of student interest by tapping into the “classic” rivalry between the two schools and creating an atmosphere of friendly competition.
Il caso di studio di quest'anno ha presentato agli studenti una sfida su due aziende fittizie: il cliente del team, un'azienda di gelati chiamata Classic Creamery, e un concorrente emergente, Delightful Dairy. Agli studenti sono state presentate le potenziali opzioni che Classic Creamery potrebbe adottare per rimanere leader del mercato. Le presentazioni degli studenti comprendevano le strategie consigliate e i punti chiave, utilizzando i dati forniti da Nielsen a sostegno delle loro raccomandazioni.
Concorsi come questi offrono ai dipendenti Nielsen l'opportunità di entrare in contatto con studenti diversi altamente qualificati. A loro volta, i concorsi assicurano agli studenti l'opportunità di analizzare dati reali di Nielsen e di utilizzare la loro analisi per raccontare una storia, imparando allo stesso tempo a conoscere la nostra esperienza di dipendenti, dove tutti gli associati possono "fare la differenza, essere se stessi e crescere con noi".
“Judging and seeing the creative ideas demonstrated the importance of including students in this activity,” said Diana Lucas, SVP, Client Solutions, Nielsen, and a judge in this year’s competition. “It showcases the students’ skills and bolsters our overall Diversity & Inclusion strategy by ensuring we are attracting as many diverse candidates to join our organization.”
Recruitment is a key initiative in our overall Diversity & Inclusion strategy. For several years, our university recruiting teams, have hosted case study competitions throughout the nation, including at some Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), like UPR. The competitions, in addition to exposing students to Nielsen data, also provide an opportunity to network with Nielsen executive leaders and associates. Our diverse recruitment efforts were proven and recently recognized by DiversityInc, which named us one of the top 12 companies in the U.S. for recruitment, as well as a top 20 company for diversity and inclusion overall.
Michael Alicea, Nielsen’s EVP, Global Human Resources and Executive Sponsor of our university recruiting team at UPR, recognizes that diversity is a business imperative. “Businesses that bring diverse perspectives can help solve their clients’ biggest needs and win,” said Michael.
