L'accordo prevede la misurazione dell'audience di Nielsen attraverso le reti Sinclair di radiodiffusione locale e nazionale "Unwired".
New York, NY โ Feb. 1, 2018 โ Nielsen (NYSE: NLSN) and Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced a multi-year renewal agreement for Nielsen TV ratings.ย The agreement includes a range of services across Sinclair’s local stations, digital broadcast networks and national unwired network.ย ย
"I contenuti di Sinclair svolgono un ruolo fondamentale per le comunitร in cui operano", ha dichiarato Megan Clarken, Presidente di Nielsen, Watch. "Siamo lieti di continuare il nostro rapporto con Sinclair e di sostenere le innumerevoli opportunitร di crescita legate alla diffusione dell'ATSC 3.0".
โWeโre pleased to have reached a mutually beneficial agreement with Nielsen,โ said Steve Marks, Executive Vice President & COO of Sinclair. โWe are happy to continue our long-standing relationship, and look forward to Nielsenโs investments in Local broadcasting, as well as its future support of ATSC 3.0.โ
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
INFORMAZIONI SUL GRUPPO SINCLAIR BROADCAST
Sinclair is one of the largest and most diversified television broadcasting companies in the country. Pro forma for the Tribune acquisition (before any related divestitures), the Company will own, operate and/or provide services to 233 television stations in 108 markets. The Company has multiple emerging networks as well as stations affiliated with all the major networks. Sinclair is a leading local news provider in the country and a producer of live sports content. Sinclairโs content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Contacts
Nielsen: Dawn Rowan; (646) 654-8641; dawn.rowan@nielsen.comSinclair Broadcast Group: Steve Marks; (813) 886-9882; SMarks@sbgtv.com
