OFFRE UN'INTERFACCIA UTENTE POTENTE E INTEGRATA
SYDNEY: JUNE 14, 2018: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia.
L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
Nielsen’s investment in L&J enables an unparalleled and powerful offering – combining Nielsen’s media measurement with L&J’s technology, to create a complete view on media analytics, advertising spend and campaign planning.
Toni Petra, vicepresidente esecutivo di Nielsen International Watch, ha dichiarato: "L'acquisizione offre l'opportunità di combinare il meglio delle nostre due organizzazioni dal punto di vista della misurazione e del software. Il risultato sarà la nostra capacità di fornire al settore dei media e della pubblicità di tutto il mondo le informazioni pubblicitarie più solide disponibili, utilizzando gli strumenti di reporting più avanzati".
Nielsen Australia’s Media Managing Director, Monique Perry, added, “Landsberry & James has long-standing relationships with Nielsen clients in Australia for software that drives powerful insights into our advertising intelligence and digital data sets. We have worked closely with Landsberry & James for many years and we warmly welcome their incredibly innovative and agile team to the Nielsen family.”
Justin Sargent, CEO di Nielsen per il Pacifico, ha aggiunto: "Rivediamo regolarmente il nostro portafoglio prodotti per assicurarci di avere il giusto mix di capacità e servizi per rispondere alle esigenze dei nostri clienti oggi e in futuro. Altre recenti acquisizioni, come Gracenote e Repucom (che ora si chiama Nielsen Sports and Entertainment), dimostrano la nostra capacità di portare avanti con successo nuove attività, di rafforzare i nostri grandi team e, infine, di offrire ai nostri clienti potenti vantaggi".
David Landsberry, Landsberry & James CEO added, “For over 25 years, the Landsberry & James Group has been driven by an unwavering focus and big-picture vision; to bring our clients the very latest in technology combined with the most responsive service the industry has to offer. Now, as we stride forward into the future with Nielsen, this is the dawn of an exciting new era in which we will deliver our clients an unparalleled edge in products and services, worldwide.”
“We look forward to welcoming the L&J team into the Nielsen business and working closely together to enhance, enrich and cohesively deliver our media solutions to clients,” added Petra.
L&J is headquartered in Sydney, Australia and holds a client base of 80+ customers including major media agencies, advertisers and broadcasters all throughout the world.
Contatto per le relazioni con i media: JACKIE HELLIKER, jackie.helliker@nielsen.com, +61 403 074 864
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT LANDSBERRY & JAMES
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Headquartered in North Sydney Australia, Landsberry & James have a reputation for excellence in terms of products, innovation and service across four continents. Whether it be audience analytics, programmatic trading, AdIntel, media monitoring, planning/buying, campaign tracking, optimisation or dashboarding and visualisation; Landsberry and James’ products outclass competitors, maximise client opportunities and deliver ROI. Visit: www.lj-oz.com
