This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. The day featured presentations coined “HER Talks” curated around the topics and themes of health and wellness, personal and professional development, wealth and philanthropy.
Nielsen’s research into consumer behavior allows us to connect with women, to hear their voices and learn more about their daily media and purchasing patterns. Women are connected consumers, with women over 18 in the U.S. spending nearly 8 hours a day consuming media—from their TV to their smartphone—in the first quarter of 2017, up from just under seven hours in the same period in 2015. Hogue’s “HER Talk” showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
"La nostra attività si concentra sull'aiutare i clienti a capire cosa le persone guardano e comprano. Le informazioni sul consumo dei media e sugli acquisti possono fornire indicazioni sugli investimenti concreti che le persone fanno nella loro vita quotidiana", ha dichiarato Hogue. "Nel corso degli anni, Nielsen ha studiato il modo in cui le donne affrontano questi investimenti quotidiani, e i nostri dati tracciano un quadro delle donne come consumatrici forti e potenti dal punto di vista economico. Con le loro decisioni quotidiane, le donne hanno il potere di influenzare non solo le loro famiglie ma anche l'economia in generale".
Morgan Stanley’s HER Day conference provided an interactive and immersive experience designed to connect attendees with the power of women voices, sharpen their life narrative, and contribute to their success and well-being. Along with Hogue, the day’s speakers featured a variety of leaders and influencers, including journalist and activist Gloria Steinem, cosmetic-line founder Bobbi Brown, and Morgan Stanley Wealth Management executives, Caroline Gundeck, Shelley O’Connor, Sandra Richards, Lily Trager and Kara Underwood.
Fonte
Gli approfondimenti contenuti in questo articolo sono stati tratti da:
- Nielsen NPOWER/National Panel (Live+DVR/Time-shifted TV, DVR/Time-shifted TV, DVD/Blu-Ray Device, Game Consoles, Multimedia Devices 12/26/2016 – 03/26/2017),
- RADAR 133 (Radio 03/24/16 – 03/29/17),
- Nielsen Netview (PC 01/01/2017 – 03/31/2017), and
- Nielsen Electronic Mobile Measurement (Mobile 01/01/2017 – 03/31/2017).
