Il nuovo servizio di valutazione dei contenuti SVOD fornisce a Turner approfondimenti e prospettive più ampie sul vero ciclo di vita dei contenuti
New York, NY – Dec. 7, 2017 – Today, Nielsen announced that Turner is the latest media company to access its subscription video on-demand (SVOD) content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership. The agreement includes all of Turner’s media brands, including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV, as well as Turner Sports’ coverage. SVOD Content Ratings is another component of Nielsen Total Audience measurement framework as it shines a light into the consumption of subscription-based streaming content.
"La visione dei programmi sui servizi SVOD è un enorme punto cieco per l'industria ed è fondamentale per comprendere meglio il quadro complessivo dell'audience", ha dichiarato Howard Shimmel, Chief Research Officer di Turner. "Abbiamo l'obbligo, non solo nei confronti dei nostri marchi, ma anche dei nostri media partner, di fornire loro uno sguardo in tempo reale su come il pubblico consuma i contenuti, dove e quando. Questo servizio ci aiuterà a fare luce sul panorama competitivo dei contenuti SVOD e a informare meglio le nostre decisioni di programmazione e distribuzione".
Con Nielsen SVOD Content Ratings, Turner avrà accesso ai dati SVOD sindacati di alcuni dei più popolari contenuti in streaming su abbonamento. Questi dati permetteranno a Turner e alle sue reti di confrontare i propri contenuti e quelli di altre reti televisive con i programmi visti attraverso i servizi SVOD. Inoltre, il servizio utilizza il Panel TV nazionale di Nielsen per fornire dati demografici e sulle caratteristiche delle famiglie per capire chi ha visto questi programmi.
“For a long time our clients lacked the ability to compare—apples to apples—how streamed content performed against programming that aired on linear television and on-demand,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions. “With our new Nielsen SVOD Content Ratings service, we are taking out the guess work and empowering clients, such as Turner, to have a true perspective of their content’s audience whether it’s viewed live, time-shifted, on-demand or via an SVOD service. This deeper understanding will also enable our clients to have more strategic and informed conversations when it comes to valuing their content as well as understanding how audiences flow between linear and SVOD platforms on an ongoing basis.”
Gli abbonati a Nielsen SVOD Content Ratings ricevono la misurazione dei programmi a livello di stagione e di episodio in modo paragonabile ai dati della televisione lineare, compresi i dati di rating, di reach, di frequenza e di segmentazione. L'ampiezza e la profondità di questi dati servono a informare i clienti e l'industria sulla precisa collocazione di questi contenuti nell'ecosistema mediatico più ampio.
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
SU TURNER
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV e Turner Sports.
CONTATTI:
Nielsen: Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Turner: Jenn Toner, jenn.toner@turner.com, 212-275-6642
