New York, NY – Nov. 8, 2017 – Today, Nielsen (NYSE: NLSN) announced that iHeartMedia, a leading global media and entertainment company, has signed a multi-year agreement for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets.
This multi-year agreement provides Nielsenโs radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.
"iHeartMedia รจ uno dei nostri maggiori clienti e siamo orgogliosi di estendere il nostro rapporto", ha dichiarato Megan Clarken, Global President of Watch di Nielsen. "Siamo certi che le nostre soluzioni aiuteranno iHeartMedia a mostrare la forza delle loro stazioni e a dimostrare l'enorme opportunitร di marketing che la radio offre".
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
CONTACTย ย
Gorki De Los Santos, Nielsen, 646-654-4837, gorki.delossantos@nielsen.com
